Ezinearticles.com – On The Warpath!

Posted on October 2009

For many years ezinearticles.com has given article marketers the best exposure for their work. As with all good vehicles for internet marketers though, the site has felt the impact of those who would abuse it, to submit second rate articles that have been changed minimally from ones already on the site. But no more.

In the last few weeks there has been much whining and bitching in the internet marketing community about the tough stance ezinearticles is making on this. It is going to hurt a lot of them, especially those who are outsourcing the ’spinning’ of articles, or who are using PLR. The more astute ones already know the value of quality articles, and now maybe, perhaps, the also-rans will stop the moaning long enough to realise that this is a GOOD thing! That maybe if they invest in what ezinearticles wants – ‘original, exclusive’ articles, their articles will find their way out of ‘problem status’ and be published..

Now by ‘exclusive’, EZA CEO Chris Knight, is at pains to point out that he is not saying that you can’t put your articles on your own website AND EZA. Of course you can. But what you cannot do is take that article, change the headline and the first few lines, and then submit it everywhere else. This is called ‘derivative content’ and it devalues not only the article on EZA, but the article on your website as well – and THAT is bad!

By using a human (with a good command of English!), and not spinning software, to rewrite your article will provide you with yet another original article for submission to EZA or one of the other article publishing or distribution sites. Treat EZA with respect and you will be rewarded with nice traffic.

Chris Knight explains more here: http://blog.ezinearticles.com/2009/10/derivative-content-be-gone.html

Before you write an affiliate testimonial…..

Posted on October 2009

FTC Testimonial RulesThe US Federal Trade Commission has this week announced new guides relating to Testimonial Advertisements, Bloggers and Celebrity Endorsements. Internet Marketing Event Organizers take note! While there are many gray areas that need testing, e.g. Does is an affiliate relationship an “important connection between advertisers and endorsers”?

My reading is that affiliates who are not employees of the advertiser may not be caught in the net, if you are an employee-affiliate, there could be a problem. Read the rest of this entry »

News & Events

Faster Approvals promised by ezinearticles.com

January 2010

Today the head honcho at ezinearticles.com, Chris Knight, announced that the free publishing site had really picked up its game and promised faster article approval ...

Public Domain and Copyright

January 2010

There is a wealth of free information in the public domain, mostly from government agencies, that can be used as the source of website content. ...

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