Adapting Your Pitch For New Years Resolutions
If you have a product or service that will improve someone’s
- health
- appearance
- lifestyle
- bank account
- business
- self esteem
- child’s well-being
- pet care
- sporting abilities
- outlook on life
then there is no better time to promote it than at the start of a new year. Read the rest of this entry »
Create News When There Is None
I’ve just posted this message in a private internet marketing forum to which I belong, and thought I’d share it here as well. It relates to ‘creating’ news for press releases when you really have none, but want to reap the SEO benefits of publish a release by one of the premium PR networks.
“When asked to write Online SEO Press Releases for clients, I always ask for some specific information – much of which would apply to all types of written content: Read the rest of this entry »
James Schramko Extends A Very Special Invitation To My Readers
***UPDATE: THIS WAS A LIMITED OFFER, WHICH HAS NOW BEEN WITHDRAWN BY JAMES. STAY TUNED FOR ITS REINTRODUCTION.***
I am very closely involved in the internet marketing world, particularly in the provision of SEO content for some high level internet marketers in many countries.
It would be impossible for me to work in this industry without becoming aware of who the REAL experts are. I make no secret of the fact that meeting James Schramko (in very strange circumstances) resulted in giving me the knowledge and tools I needed to venture into this strange new world, when I had already past the half-century (something to which Australian cricketers currently aspire). Read the rest of this entry »
What Does Your Client REALLY Want?
Excellent service providers and consultants work really hard to provide the very best to their clients, and this doesn’t just happen by accident.
Particularly in the case of new clients, where no prior relationship exists, it is really important for both parties to have a clear idea about the expected outcome of a project. By clearly spelling out what is required, how it is to be accomplished and when it will be completed are the basics, but the type of project will dictate other requirements and outcomes. Read the rest of this entry »
Hostgator Sale Should Not Be Ignored
When I first started out in online business, it was recommended that I use Hostgator to host my websites. Not really knowing what I was doing, and because I was just embarking on the mind-boggling adventure of building my first website, I elected for a Baby Account at Hostgator. I could not have conceived that less than 2 years later I would have over 50 sites, or the hundreds that I own now.
In the intervening years I have called Hostgator many times, and received help from its online support chat. That’s not to say that I have had lots of problems with the service, I haven’t. But there have been times when I have needed someone to hold my hand through:
- converting my Baby account to a Reseller Account
- getting sites back up when they were hacked (scary!)
- resetting passwords
- integrating with other services
And the patience, expertise, professionalism that the support team have demonstrated has been nothing short of exemplary.
One Day Sale
So when Hostgator announced the details of their Black Friday sale, I wanted to be sure to pass it on. I can guarantee that, like me, there will be times when you thank your lucky stars that HG hosts your websites.
The Details
Please be advised that this Black Friday promotion starts at 12:00 AM Friday November 26th CST (-6 GMT) and will run until 11:59PM CST (-6 GMT) 11/26/2010.
* 50% OFF EVERYTHING From 12:00AM CST – 5AM CST
* 80% OFF EVERYTHING From 5AM – 9AM CST WHILE SUPPLIES LAST (first come, first receive; so definitely don’t miss out!)
From 9AM – 11:59PM CST OR after 80% OFF accounts have sold out, they will continue to offer 50% OFF EVERYTHING
This applies to ALL Accounts and ALL Term Lengths. So you will have the opportunity to receive up to 80% off of up to 3 years worth of Hosting! That would equal around $35.64 for 3 FULL YEARS!
It includes Shared Hosting, Reseller Hosting, VPS Hosting AND even Dedicated Servers! Hostgator have not before offered the promotion on EVERYTHING including reseller, vps and dedicated servers AND ALL Term Lengths.
This promotion gives Hostgator’s award winning hosting for as little as:
Shared Hosting – $4.95/month AS LOW AS $0.99/month
Reseller Hosting – $24.95/month AS LOW AS $4.99/month
VPS Hosting – $19.95/month AS LOW AS $3.99 First Month
Dedicated Servers – $174/month AS LOW AS $34.80 First Month
Hostgator is, without doubt, the hosting service of choice for internet marketers, which in itself is testament to the level of service and reliability it delivers. However, I would only ever recommend a third party business if I have had personal experience with it – and without question Hostgator is quality.
Can’t Get Your Head Around Sales Copy?
I have to admit, I’ve had this problem. I’m not a born sales person, and I really dislike the long, drawn out sales pages that internet marketers use. But that’s me – and if there’s one thing I’ve learned about writing for internet marketers: it is NOT about me.
The reason that sales copy works as well now online as it ever did in TV and print ads, is easily explained – great copywriters get inside the heads of their targets. They are able to stir the emotions of those people, and lead them through a carefully crafted process – to the point that they are oh, so ready to hit the ‘Buy Now’ button. Read the rest of this entry »
Keywords Are Search Engine Magnets
There is one statement to which all who are successful in online business will nod their heads. Its not the old chestnut that ‘Content is King’, or that ‘The Money’s In The List’. Rather it is something that is so fundamental to the business (and yes, it is decidedly unsexy) that overlooking has spelled categoric failure to those who ignore it.
It is no secret either - internet marketing leaders have tried to drum it into people for years. It is quite simply ‘Keyword Research’. Read the rest of this entry »
Its Cool To Be Kind (and Other Great Lessons)
I’m writing this on a flight home from Sydney Australia having been totally blown away by the information that was shared at FastWebFormula2 (you can pre order the DVDs). This intermediate to advanced internet marketing event, was the brainchild of world-renowned IMer, James Schramko, who invited me to manage the event for him.
In fact I have help James create all but the first of his training workshops – with each one being more polished and cutting edge than the last. Read the rest of this entry »
John Carlton Is Coming To Sydney – I’m Excited!
I’ve been looking forward to FastWebFormula2 for some time, as it is going to give me a fantastic opportunity to share some my latest SEO content writing strategies – with those who have been able to secure a ticket.
But one of the other reasons I am so excited about heading down to Sydney in September, is that some very special guests are flying in from North America, Switzerland and the UK, to add their expertise to this event – James Schramko’s internet marketing workshop. Read the rest of this entry »
The Difference Between Web Page Copy And Articles
Powerful Articles For Your Website
I am often asked by clients to write SEO articles for their websites – something I enjoy immensely. Original articles are a great way to add quality content to your websites – when they are relevant, with correct keyword placement – search engines love them.
Once you have posted them to your site, you can then submit them, or variations of them to directories and networks. You can repurpose them into various Web 2.0 incarnations like Squidoo lenses or Hubs on HubPages.
On niche or affiliate blogs, they can make up the bulk of your content as posts.
Website Pages Are Different
Articles, however, should not be confused with authority website pages e.g. your static landing page (Home), Product or Services Pages, About, Privacy Policy etc. Read the rest of this entry »
