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The mining and resources sectors in many countries, most notably in Australia, are experiencing unprecedented growth that is forecast to continue for at least the next 20 years. The businesses associated with these industries, whether they actual miners, or the companies that provide goods and services to them, must have websites that become their 24/7/365 receptionists – welcoming current and potential investors, financiers, partners, buyers, customers, employees and the media.
For those companies involved in mining, gas and oil projects, the need for a solid online presence is a vital component in a marketing and PR plan that seeks to establish authority and credibility, and, importantly, manage reputation management.
At Kerry Finch Writing, we understand, and practise every day, both on-page and off-page written content strategies needed to not just maintain, but to grow a positive online footprint.
Kerry has visited, in Western Australia:
- open-cut mines: iron ore (Hammersley Iron, Tom Price) and diamond (Argyle Diamonds, The Kimberley)
- underground gold mine (Kalgoorlie)
- BHP Iron Ore facility at Port Hedland, and
- North West Shelf Education Centre in Dampier.
To appreciate the immensity of their operations, she has also flown in light aircraft over the
- Jabiluka and Ranger uranium mines in Kakadu National Park, and
- Argyle Diamond Mine in the Kunnunurra region of The Kimberley, Western Australia.
Having this first hand knowledge and appreciation of the scale of operations and commitment to safety that these enterprises have, puts Kerry Finch in a unique position to guide her team of writers in the creation of appropriate written content for mining, oil and gas resource, and associated companies.
The companies that supply, or who wish to supply, goods and services to mining companies need to be equally as vigilant in these areas. It is not uncommon for very large companies to conduct a risk assessment (including an online reputation survey) on the businesses with which they are considering engaging.
From the emergency lighting contractor, to the protective coatings sub-contractor, through to the safety clothing supplier and labor hire company – each needs to leave an impeccable online footprint.
We understand this, and, with our international, native English speaking team, provides quality website content, blog posts and search-engine optimized articles for enterprises with a focus on the lucrative industrial, mining, oil or gas industries.
We know how to create written content that speaks to the stakeholders in these markets, from plant managers to OH&S and personnel supervisors.
Exploring the pages of this site will reveal the different Services available, along with Client Testimonials.
We invite you to contact Kery for further information: Contact Kerry Finch
‘Astute’ does not always mean ‘big’. Our clients include tradies and retailers, dentists and attorneys – as well as multinationals. Their content requirements might be 5 blog posts/month to up to 80 website pages.