Content, Links And SEO
I really like this ‘Goldilocks’ view of the choices one can take regarding content, keywords and links (with thanks to www.SEOBook.com). Well written, original and relevant content will win everytime!
ezinearticles.com Showcase Author
I’ve been submitting articles to ezinearticles.com for 4 years, and have been proud to uphold their standards throughout that period. Earlier in 2011 I was awarded Diamond status, a new level introduced to acknowledge a commitment to quality.
While I have less than 200 articles published at ezinearticles.com under my own name, I have in fact ghost written thousands that appear under my clients’ names on that site, and others. So I was delighted when the EZA team asked to feature me as a Showcase author this month.
You can read the post here: Kerry Finch Expert Author Showcase
Thanks to Chris Knight and the team for this recognition.
The Invisibility Cloak of Corporate Websites
Corporations and large businesses invest hundreds of thousands of dollars on their websites, yet smaller competitors and review sites – even sole traders – are dominating the search engine results in their niches.
The thing is though, often they don’t even realize this is the case because when they view their websites it is often the result of using a bookmark or entering the URL directly. They are looking at their websites through tunnel-vision.
This is rarely how their clients, prospects, customers, competitors, potential JV partners and consumers search for them.
Printers and Ice Cream
Here is an example. Today I searched for “best laser printer” expecting to see the major manufacturers appear on page one Read the rest of this entry »
Award Of Diamond Account Status By ezinearticles.com – How You Benefit
In addressing Google’s algorithm changes at the end of February 2011, which saw its site’s ranking devalued, ezinearticles.com took some immediate steps to re-establish its status.
One of these was to establish a “Diamond Account”. In an email to authors on March 9, ezinearticles publisher Chris Knight explained:
“Over time, we’ve come to realize that we’ve outgrown our current membership level structure.
The trend we see is that Platinum-level members are grouped together unfairly. Our highest quality authors are mixed in with others who may be more concerned with generating high numbers versus creating great articles. Read the rest of this entry »
Google Changes Algorithm to Weed Out Content Farms
Search engine giant Google shook article distribution networks with its recent modification of search algorithms aimed at downgrading the ranks of ‘content farms’ while improving the visibility of highly authoritative websites. This move is an apparent response to criticisms about the quality and relevance of its top search results which have been dominated by the pages of eHow, Ezine, Associated Content and Demand Media. Read the rest of this entry »
Document Sharing Strategies for Internet Marketers
Content sharing websites are increasingly being used by Internet marketers for SEO purposes due to their potential for link building and attracting large amounts of traffic. More powerful than article distribution websites, file sharing sites such as Scribd enjoy top ranking search results and should form part of document sharing strategies for SEO.
Document sharing directories are websites primarily used for disseminating files of various types online. To start sharing documents, all you need to do is create a free account and upload files in popular formats such as Word, Excel, PowerPoint and PDF. Unlike traditional article distribution sites which can take some time to publish your articles due to strict editorial rules, content sharing sites make your documents available to the public immediately upon their upload. Read the rest of this entry »
Using Document Sharing Sites for SEO
Recognizing the supremacy of quality content in SEO, Internet marketers continue to exhaust a variety of possibilities for sharing content on the Web. Online marketers may use article distribution websites to channel their articles to a massive audience but are hampered by high costs and strict internal rules unlike the free and easy to use document sharing sites.
Businesses and professionals generally use document sharing sites for project management, online collaboration, cloud computing, document storage and other related activities. It allows members of a team, colleagues, co-workers, and clients to access documents anywhere in the world and at any time. When set for public viewing, these sites enable search engines to index and rank document URLs accordingly.
SEO Benefits
Article sharing: People love to share interesting or helpful content in blogs and social networks. Sharing sites allow you to upload text files, PowerPoint presentations and PDF files for others to download and share. Most file sharing sites include buttons for sharing content in major social networks such as Facebook and Twitter.
Clickable links: Unlike most article distribution sites, file sharing websites allow you to create links to your website using words appearing throughout your document. For added SEO boost, consider linking appropriate text to different pages on your website. This method produces indented listings on search engine results pages.
Easy publication: Major article distribution sites impose stringent rules in the preparation, rewriting and submission of articles as pre-requisites for distribution. As a result, Internet marketers ordinarily spend some time tweaking content to suit the requirements of article distribution networks. On the other hand, file sharing sites do not exercise editorial control over the content you can upload. Sharing can begin within seconds from uploading your articles.
In addition to their impact on SEO, document sharing sites offer flexibility in the format and appearance of content. You can upload professional looking PowerPoint presentations, colorful and well designed newsletters, or use high impact fonts at various portions of your article. These possibilities allow your content to stand out and attract more viewers to your site.
Anecdotal evidence suggest that articles appearing on document sharing sites seem to rank better than those coming from traditional article distribution networks. The variety of file sharing sites that you can find online such as Scribd, Issuu and Yudu are usually free of charge. Try a couple of sites and compare results to determine which ones work for you.
Document Sharing For SEO
Most internet marketers use article marketing as part of their marketing strategy.
You can use reproduced/PLR or spun articles (what I consider ‘low grade’ articles) for submission to article and blog networks to improve you SEO by getting backlinks – no news there.
Most importantly, you know that by writing or having written, premium articles, you can establish authority and credibility in your particular niche/s. You can add these articles to you websites as valuable, relevant content, and then submit them to the better article directories as well. You can spin them, alter them, slice and dice them.
But here’s a scoop – you don’t have to leave it at that. Here is yet another – extremely powerful – way to use that content. Read the rest of this entry »
Used and Abused: Copyright, Ethics and the Online World
I’ve got a feeling that this post will probably prick the conscience of some readers, and hopefully may educate others.
There will, I have not doubt, be those who will shrug it off and continue to use the work of others for their own marketing purposes, with little or no respect for the effort that the originator of the work devoted to its creation. Read the rest of this entry »
Over 200,000 Results For Free Press Release
In the last few weeks I have officially launched my latest report Powerful Press Releases. To be able to demonstrate to readers just how effective online press releases are as a backlinking strategy, this week I decided to put a press release into action. Below is the result after 2 days:
In case it is difficult to read, the press release returned 210,000 results – and there are 3 links to my sales page in the release – you do the backlink math. I have seen some very dramatic results from my press releases, and normally 2000-5000 results returned is a great outcome. That the topic is an in-demand one always improves the stats, but this result saw me happy-dancing around the room. Read the rest of this entry »
