Google Changes Brings Out GArbitrage And Conspiracy Theorists
Weeks after the implementation of Google’s Content Farm Update, the effects of the algorithm change have begun to surface.
Preferential Treatment? The Huffington Puff
On one hand, a ‘news’ site, the Huffington Post, which auto-publishes stories pulled from various news sites, managed to outrank its original news sources. This latest development appears to contradict Google’s intention to weed out content farms supposedly in favor of high quality content.
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Award Of Diamond Account Status By ezinearticles.com – How You Benefit
In addressing Google’s algorithm changes at the end of February 2011, which saw its site’s ranking devalued, ezinearticles.com took some immediate steps to re-establish its status.
One of these was to establish a “Diamond Account”. In an email to authors on March 9, ezinearticles publisher Chris Knight explained:
“Over time, we’ve come to realize that we’ve outgrown our current membership level structure.
The trend we see is that Platinum-level members are grouped together unfairly. Our highest quality authors are mixed in with others who may be more concerned with generating high numbers versus creating great articles. Read the rest of this entry »
Google Changes Algorithm to Weed Out Content Farms
Search engine giant Google shook article distribution networks with its recent modification of search algorithms aimed at downgrading the ranks of ‘content farms’ while improving the visibility of highly authoritative websites. This move is an apparent response to criticisms about the quality and relevance of its top search results which have been dominated by the pages of eHow, Ezine, Associated Content and Demand Media. Read the rest of this entry »
Document Sharing Strategies for Internet Marketers
Content sharing websites are increasingly being used by Internet marketers for SEO purposes due to their potential for link building and attracting large amounts of traffic. More powerful than article distribution websites, file sharing sites such as Scribd enjoy top ranking search results and should form part of document sharing strategies for SEO.
Document sharing directories are websites primarily used for disseminating files of various types online. To start sharing documents, all you need to do is create a free account and upload files in popular formats such as Word, Excel, PowerPoint and PDF. Unlike traditional article distribution sites which can take some time to publish your articles due to strict editorial rules, content sharing sites make your documents available to the public immediately upon their upload. Read the rest of this entry »
Document Sharing For SEO
Most internet marketers use article marketing as part of their marketing strategy.
You can use reproduced/PLR or spun articles (what I consider ‘low grade’ articles) for submission to article and blog networks to improve you SEO by getting backlinks – no news there.
Most importantly, you know that by writing or having written, premium articles, you can establish authority and credibility in your particular niche/s. You can add these articles to you websites as valuable, relevant content, and then submit them to the better article directories as well. You can spin them, alter them, slice and dice them.
But here’s a scoop – you don’t have to leave it at that. Here is yet another – extremely powerful – way to use that content. Read the rest of this entry »
Used and Abused: Copyright, Ethics and the Online World
I’ve got a feeling that this post will probably prick the conscience of some readers, and hopefully may educate others.
There will, I have not doubt, be those who will shrug it off and continue to use the work of others for their own marketing purposes, with little or no respect for the effort that the originator of the work devoted to its creation. Read the rest of this entry »
Understanding How Online SEO Press Releases Work
Online SEO press release is the electronic version of the traditional marketing practice of disseminating business information through news channels. Anyone who wants to take advantage of this powerful marketing tool must gain a clear understanding of how it works and the special techniques it requires.
Crafting the press release
The basic formula for creating press copy is improved with the inclusion of keywords which targeted readers use to find products and services online. Time and effort is invested in finding the appropriate keywords, incorporating these into the headline, first paragraph and body to make it an online SEO press release. Read the rest of this entry »
Writing Tips For Online Press Releases
Attracting the attention of your audience on the Internet is an art which is also known as SEO. While many focus on publishing content on their websites, online press releases can also be powerful traffic magnets if you spend some time crafting your messages.
Online press releases still rely on basic writing techniques and SEO principles to grab the reader’s attention and get them to click on your links. A press release designed for news services distribution should have key elements such as the headline, summary and body. Read the rest of this entry »
Over 200,000 Results For Free Press Release
In the last few weeks I have officially launched my latest report Powerful Press Releases. To be able to demonstrate to readers just how effective online press releases are as a backlinking strategy, this week I decided to put a press release into action. Below is the result after 2 days:
In case it is difficult to read, the press release returned 210,000 results – and there are 3 links to my sales page in the release – you do the backlink math. I have seen some very dramatic results from my press releases, and normally 2000-5000 results returned is a great outcome. That the topic is an in-demand one always improves the stats, but this result saw me happy-dancing around the room. Read the rest of this entry »
New Issue of WHAT THE…. Now Available
With the dust having settled on the Christmas/New Year period, I have taken the opportunity to focus on some of my own projects before opening my metaphorical doors to clients for 2011.
First project check off was the completion of my Powerful Press Releases report, and now the much anticipated updated version of my free Glossary of internet marketing terms “What the @%!* Does THAT Mean?”. Read the rest of this entry »
