With these packages all communication, including briefing and delivery, is through the consultant.

Internet marketing consultants and business consultants. have for some time been offering done-for-you website building and SEO. In getting their clients’ websites up and functional however, there has been a services gap: the writing of the copy to go onto the pages. It is this gap that my new service aims to fill.

If you are a Consultant, and would like more information on accessing this service, please contact me.

There will, I have not doubt, be those who will shrug it off and continue to use the work of others for their own marketing purposes, with little or no respect for the effort that the originator of the work devoted to its creation.

This can often be the result of over-zealous affiliate marketers, who, in an attempt  to beat their competitors, will use whatever content they can find online to promote their affiliate sites.

It can be a fine line, and one that is often blurred – which even I admit to having crossed once when promoting a product for which I was an affiliate. In this particular case I used unchanged content from the merchant’s site, which, at the time, I thought was OK – it wasn’t!!  I guess I thought that if it was OK to iFrame the site, it would be acceptable to take the content and use it to promote the product.

The internet is constantly changing the way we do, and promote, business.  The rules of engagement can be open to interpretation, and confusion abounds.   As Michael Visontay, in his editorial in Australian Author (August 2010), said of the online publishing debate:

If you are in any doubt as to whether you can hand over resources to outsourcers, do the right thing and ASK!

Reseller Rights

As I mull over a solution to my problem, I return more and more to the creation of a Reseller Rights version of any lower-price product I create.  It will be made quite clear upon purchase, that people who wish to pass such an item on to others, including their outsourcers, will need to pay extra for this right.

I’d be really interested to hear your views.

The reason that sales copy works as well now online as it ever did in TV and print ads, is easily explained – great copywriters get inside the heads of their targets.  They are able to stir the emotions of those people, and lead them through a carefully crafted process – to the point that they are oh, so ready to hit the ‘Buy Now’ button.

(In fact statistics show that ‘Add To Cart’ works better, as it ‘Buy Now’ threatens immediate commitment, whereas Add To Cart means that even though the purchase is in their cart, there is no commitment until they are at the checkout.  The buttons still lead to the same payment page though!)

John Carlton

John Carlton is a master copywriter – the ‘most copied copywriter in the world’ he says.  John has taught thousands of people how to create copy that sells.   John believes that everyone can do this – that its simple when you know how.  And this is exactly what he says:

• The hungry audiences aren’t hiding.
• Elbowing your way into the jet-stream of a market is no secret anymore. (The “art” of building a list is now so well-known, it’s being given away for free during launches.)
• And once you understand the needs of your target audience, creating or finding a valuable product is flat-out easy.

I’ve always benefited when I decide not to short-cut the learning process.  Learning from the best is the best way to take your business to a whole new level, and because I love to write, and I am so involved in the internet marketing community, it is a no-brainer for me to undertake John’s training.

I’ve had the privilege of meeting John several times when he’s ventured away from his US base to come to Australia. The last time was just a few weeks ago, and hearing him break down sales concepts into bite sized and easily digestible pieces was empowering.

Wish me luck, and I’ll share some learnings with you!

P.S. If you’d like to join me visit http://www.simplerwritingsystem.com

But one of the other reasons I am so excited about heading down to Sydney in September, is that some very special guests are flying in from North America, Switzerland and the UK, to add their expertise to this event – James Schramko’s internet marketing workshop.

In my mind though the highlight will be seeing the amazing John Carlton again, and hear him cut through the BS of copywriting,  taking people by the metaphorical hand and guiding their commitment finger “Buy Now” button.

John Carlton is a genius copywriter and he can help your business get more profit – just by making some changes to the way you do things.

John has been called “the greatest living copywriter” and “the most copied copywriter”, but what he is, simply, is a master of his craft.

If you are not familiar with John and his work, you will really enjoy this interview (link below), during which he reveals:

I also know what I am not – yet. And that is a copywriter. Copywriters are the people who put together those (usually) very long sales letters that are constructed in such a way as to create many buying opportunities throughout their reading. I understand the concepts – I know I need to identify problems, solve them, empathize with people with that problem, make them an offer they can’t refuse, include bonuses and guarantees. I know this.

A little while ago I had the pleasure of meeting the world’s greatest living copywriter, John Carlton. In fact, I had a few beers and dinner with him, and his business partner Stan Dahl in both Melbourne and Brisbane, Australia – and I had in the two weeks leading up to that night, heard John speak in Sydney, Melbourne and Brisbane.

John is a gifted speaker, a raconteur, and a really smart man to boot – and demonstrates to his audience that he really knows his stuff.

John says that all copywriters are salespeople, and that those of us who aspire to be good copywriters need to understand what we are selling: “It’s not the thing, it’s the result” he says.

Learning copywriting from John Carlton would be an opportunity not to be missed, so when I heard that John was going to open up a Simple Writing System home mentoring program, I had to get more information – and I will be sharing this with you as information is released.

I think it’s time I stepped out of my comfort zone, and enlisted the support of John Carlton’s Simple Writing System – what about you?