I’ve been looking forward to FastWebFormula2 for some time, as it is going to give me a fantastic opportunity to share some my latest SEO content writing strategies – with those who have been able to secure a ticket.

But one of the other reasons I am so excited about heading down to Sydney in September, is that some very special guests are flying in from North America, Switzerland and the UK, to add their expertise to this event – James Schramko’s internet marketing workshop.  In my mind though the highlight will be seeing the amazing John Carlton again, and hear him cut through the BS of copywriting,  taking people by the metaphorical hand and guiding their commitment finger “Buy Now” button.

John Carlton is a genius copywriter and he can help your business get more profit – just by making some changes to the way you do things.

John has been called “the greatest living copywriter” and “the most copied copywriter”, but what he is, simply, is a master of his craft.

If you are not familiar with John and his work, you will really enjoy this interview (link below), during which he reveals:

I am a content writer. I write SEO website pages, articles and blog posts. I know how to do this, and I’ve been told I’m pretty good at it.

I also know what I am not – yet. And that is a copywriter. Copywriters are the people who put together those (usually) very long sales letters that are constructed in such a way as to create many buying opportunities throughout their reading. I understand the concepts – I know I need to identify problems, solve them, empathize with people with that problem, make them an offer they can’t refuse, include bonuses and guarantees. I know this.

A little while ago I had the pleasure of meeting the world’s greatest living copywriter, John Carlton. In fact, I had a few beers and dinner with him, and his business partner Stan Dahl in both Melbourne and Brisbane, Australia – and I had in the two weeks leading up to that night, heard John speak in Sydney, Melbourne and Brisbane.

John is a gifted speaker, a raconteur, and a really smart man to boot – and demonstrates to his audience that he really knows his stuff.

John says that all copywriters are salespeople, and that those of us who aspire to be good copywriters need to understand what we are selling: “It’s not the thing, it’s the result” he says.

Learning copywriting from John Carlton would be an opportunity not to be missed, so when I heard that John was going to open up a Simple Writing System home mentoring program, I had to get more information – and I will be sharing this with you as information is released.

I think it’s time I stepped out of my comfort zone, and enlisted the support of John Carlton’s Simple Writing System – what about you?