Document Sharing Strategies for Internet Marketers
Content sharing websites are increasingly being used by Internet marketers for SEO purposes due to their potential for link building and attracting large amounts of traffic. More powerful than article distribution websites, file sharing sites such as Scribd enjoy top ranking search results and should form part of document sharing strategies for SEO.
Document sharing directories are websites primarily used for disseminating files of various types online. To start sharing documents, all you need to do is create a free account and upload files in popular formats such as Word, Excel, PowerPoint and PDF. Unlike traditional article distribution sites which can take some time to publish your articles due to strict editorial rules, content sharing sites make your documents available to the public immediately upon their upload. Read the rest of this entry »
Document Sharing Tips
Sharing content is the leading activity in social networks as Facebook reveals that its users share more than 30 billion pieces of content each month. This is why Internet marketers are turning to document sharing SEO websites for syndicating articles and other content types to a huge audience.
File sharing websites existed for quite some time and were designed primarily for storing and sharing files among selected users. As Internet technology became more sophisticated, additional options for sharing files in websites, blogs and social media created an awareness of the powerful effect of document sharing SEO strategies.
Find targeted keywords: At the cornerstone of SEO are keywords which must be carefully researched, relevant and laser targeted. Online keyword research tools can help determine the appropriate phrases to use throughout your documents.
Create quality content: Content quality is still important in document sharing. Internet users love to share informative and helpful content. You can write your own articles or outsource this task to SEO writers. Most Internet marketers accumulate articles and can recycle these documents by tweaking them a bit or adding a few design touches to give them a fresh look.
Link your keywords: Article distribution websites publish documents containing links but there’s no guarantee against their removal once these are shared. File sharing sites also allow you to insert hyperlinks in documents using keywords as anchor text but the big difference is in the ability to save and upload them as PDF files which help in preserving those links.
Keywords in filenames: Search engines view document titles when indexing pages and content sharing sites often adopt the filenames of uploaded documents as their titles. Before an upload, make sure that your document has been saved under a filename containing your targeted keywords for extra SEO advantage.
Document size and format: The size of your document will depend on the information you share although most SEO articles maintain a standard word count of 400 to 600 words. Since you’ll be sharing files “as is”, always use readable font types and sizes such as Arial 14-pt.
Unlike traditional article distribution sites, you can upload documents in a variety of formats including Excel, PowerPoint, and PDF. Exercise your creativity with any of these formats to add visual appeal using color, magazine styles and images.
Other document sharing SEO strategies include synchronizing uploads with your social networks, pinging your content at Pingler and Pingoat and inserting your website links at the footer of your documents.
Document Sharing Guide for Internet Marketers
Internet marketers regularly use document sharing SEO tools for disseminating articles to a massive audience. Traditional article distribution websites perform this service but exercise editorial control which tends to limit an article’s SEO value. Innovative marketers increasingly use file sharing sites as they observe how content hosted on these sites tend to rank well and attract sizeable traffic.
File sharing sites such as Scribd and Box.Net are primarily used for sharing files among readers, colleagues, co-workers, team members and clients. Often free of charge for minimum storage sizes, these sites allow you to upload and immediately publish documents in various formats such as spreadsheets, Power Point presentations, and PDF files. When set for public viewing, these documents become readily available for sharing to a large audience.
Simply publishing your articles on file sharing sites, however, will not instantly boost your website’s search rankings. You still need to observe document sharing SEO techniques for transforming your articles into traffic magnets.
Create quality content: A universal principle of SEO involves publishing quality and useful material. Content that is helpful to the reader and relevant to the topic are often viewed and shared among readers.
Document size: For purposes of SEO, an article should have between 400 to 600 words. At this word count range, an article should be able to provide enough details without losing the attention of its readers.
Font size: Using the right font size adds visual appeal and promotes readability. For ordinary articles, a 14-point font size is generally sufficient. In some cases, varying font sizes can add impact or neatly present certain types of documents such as newsletters and pillar articles.
Files and titles: Search engine bots are known to view and index keywords appearing in a document’s title. In order to maximize SEO value of a document’s title, make it a habit to save articles under file names containing your targeted keywords as document sharing sites often adopt the same filename as the article’s title.
Keyword use: Keywords are still essential in articles you share. Place targeted keywords strategically throughout your document and link at most 3 of these to different pages on your website to promote indented listings at search engine results pages.
Unlike article distribution websites, document sharing SEO sites allow you to customize the appearance of your articles by incorporating color and images for visual appeal. To ensure that your links are retained after sharing, experts recommend saving and uploading documents in PDF format.
Why Internet Marketers Use Document Sharing Sites
Business owners and Internet marketers need to exhaust all their options to obtain organic search rankings using a combination of tools such as document sharing sites. Typically free platforms for sharing articles and web content, these file sharing sites deliver similar, and in some cases, even better results than traditional article distribution websites.
Various document sharing sites exist around the Internet usually to support cloud computing, outsourcing teams and virtual offices. Sharing is done by uploading documents in various formats such as Word, Excel, PowerPoint, rich text and PDF. Users have the option to set their documents for public or private views. The real SEO power begins when files are set for public viewing because sharing options allow documents to go viral.
SEO experts who have been using content sharing sites reveal how search engines quickly pick up new uploads and are now recommending the inclusion of these sites in every Internet marketer’s toolkit.
What you need
Quality content: Unlike traditional article distribution websites that require only original content for publication, content sharing sites don’t exercise editorial control so it’s possible for users to get fresh mileage out of helpful and relevant articles from their archives.
PDF converter: PDF or portable document format is the ideal file type for saving and presenting your articles in sharing sites. This format is readable across various computer setups including mobile phone devices and tablets and preserves the integrity of documents including their clickable links.
Sharing site accounts: Scribd and Box.net are just some of the few content sharing sites you can find on the Internet. A quick search online can reveal dozens of applications that are often free up to a specific storage limit. Internet marketing experts recommend trying more than one out at the same time and to compare SEO results.
SEO techniques: Keyword research and placement, deep linking and other on-page SEO techniques remain essential in document sharing strategies. Include your targeted keywords in the document title and filename, and in three other locations on the body of your article. Link these phrases to various pages on your website to obtain indented listings. Maximize your document’s SEO power by adding website links at its footer.
Document sharing sites are expected to hit the mainstream of SEO to meet the increasing demand for interesting and useful resources regularly shared in social networks such as Facebook and Twitter. Learn how to use them for boosting site traffic and sales from Internet marketing specialists.
Using Document Sharing Sites for Your Content
Recognizing the supremacy of quality content in SEO, Internet marketers continue to exhaust a variety of possibilities for sharing content on the Web. Online marketers may use article distribution websites to channel their articles to a massive audience but are hampered by high costs and strict internal rules unlike the free and easy to use document sharing sites.
Businesses and professionals generally use document sharing sites for project management, online collaboration, cloud computing, document storage and other related activities. It allows members of a team, colleagues, co-workers, and clients to access documents anywhere in the world and at any time. When set for public viewing, these sites enable search engines to index and rank document URLs accordingly.
SEO Benefits
Article sharing: People love to share interesting or helpful content in blogs and social networks. Sharing sites allow you to upload text files, PowerPoint presentations and PDF files for others to download and share. Most file sharing sites include buttons for sharing content in major social networks such as Facebook and Twitter.
Clickable links: Unlike most article distribution sites, file sharing websites allow you to create links to your website using words appearing throughout your document. For added SEO boost, consider linking appropriate text to different pages on your website. This method produces indented listings on search engine results pages.
Easy publication: Major article distribution sites impose stringent rules in the preparation, rewriting and submission of articles as pre-requisites for distribution. As a result, Internet marketers ordinarily spend some time tweaking content to suit the requirements of article distribution networks. On the other hand, file sharing sites do not exercise editorial control over the content you can upload. Sharing can begin within seconds from uploading your articles.
In addition to their impact on SEO, document sharing sites offer flexibility in the format and appearance of content. You can upload professional looking PowerPoint presentations, colorful and well designed newsletters, or use high impact fonts at various portions of your article. These possibilities allow your content to stand out and attract more viewers to your site.
Anecdotal evidence suggest that articles appearing on document sharing sites seem to rank better than those coming from traditional article distribution networks. The variety of file sharing sites that you can find online such as Scribd, Issuu and Yudu are usually free of charge. Try a couple of sites and compare results to determine which ones work for you.
Document Sharing Sites For Leveraging Content
All internet marketers want as many links to there sites as possible, and from as many different sources as possible. Here is something to try as an alternative to the usual suspects when publishing articles.
Document Sharing Sites allow you to add articles in PDF form, as slide presentations, or even Word documents. And most of them allow you to include live links within the body of the articles. Read the rest of this entry »
