3rd Edition Of Free Glossary Of Internet Marketing Of Terms Released (press release)
Over the last few months my team and I have been collecting and collating my popular glossary of internet marketing terminology, ‘What the @%!* Does THAT Mean?’. To keep the size manageable, I reduced the font size, but still it is over 100 pages in length, and a very useful tool for those wanting to say in touch with the language of the internet.
The download information is to the right >>>
The following press release, published on January 31, 2012, provides more information:
First published in 2009, the free glossary of internet marketing terms ‘What the @%!* Does THAT Mean?’ has been downloaded by thousands of IMers who want to stay in the loop with current terminology. Its creator, Kerry Finch, has just released the 2012 edition.
Queensland, Australia (PRWEB) January 31, 2012
Kerry Finch has just released the third, and still free, edition of her popular glossary of internet marketing terms, ‘What the @%!* Does THAT Mean?’. A whole stack of new terms have been collected for the 2012 edition, which will help both newcomers and old hands who want to understand and stay in touch with the semantics of this dynamic industry.
When she first entered the world of internet marketing back in 2007, online writing professional Kerry Finch, encountered the unique terms used by those already active in this nuanced community. Despite having an extensive marketing/public relations background, it became obvious to her that the offline meaning of some terms were very different to their meaning to online communities.
Over the next few years she began to keep a record of those terms, and their meanings, for her own use, but it was as a result of her involvement in a highly regarded internet marketing forum that she created a more formal document.
“Every day there were new people joining the forum, many of whom were complete novices. In the spirit of the forum, I offered my collection of terms to anyone who was interested” said Kerry. “I was overwhelmed by the response, and over the next year spent some time streamlining its format and adding more terms as they emerged.”
From its first simple version, it is now an attractive ebook of over 100 pages, filled with internet marketing terminology – from ‘absolute link’ to ‘Z-index’.
“What the @%!* Does THAT Mean? has always been free, and can be downloaded from either kerryfinchwriting.com or obra.com.au” said Kerry.
Kerry also offers a Resale Rights version of the Glossary – a great giveaway or bonus for other internet marketers. The new version is to be released in early February, and purchasers of the previous version are sent the 2012 Edition automatically.
Download your free copy of ‘What the @%!* Does THAT Mean?’ at http://www.kerryfinchwriting.com
The Invisibility Cloak of Corporate Websites
Corporations and large businesses invest hundreds of thousands of dollars on their websites, yet smaller competitors and review sites – even sole traders – are dominating the search engine results in their niches.
The thing is though, often they don’t even realize this is the case because when they view their websites it is often the result of using a bookmark or entering the URL directly. They are looking at their websites through tunnel-vision.
This is rarely how their clients, prospects, customers, competitors, potential JV partners and consumers search for them.
Printers and Ice Cream
Here is an example. Today I searched for “best laser printer” expecting to see the major manufacturers appear on page one Read the rest of this entry »
If Your Mother Googled Your Name……
…. or your business name, would you be happy with what she found? What about if it was one of your kids doing the searching?
Your Personal Online Reputation
Even if you don’t conduct business online, you might be surprised what the search engines return when people enter your name into a search box.
And even if the results returned were actually about the real YOU, and not a porn star or bankrupt with the same name as yours, you might prefer that there was no mention of you at all online. However, in these days of publishing meeting minutes, golf results and academic honor rolls online, unless you are a hermit, it is almost impossible NOT to leave an online footprint.
Regardless of your offline reputation, your ‘online reputation’ matters, and the need for online reputation management is a growing one. This is hardly surprising as more people, just like you, ‘Google’ their own names and find forum comments they wish they’d never made, their very happy faces after having one champers too many, or a series of customers complaining about their products.
So, if YOU have Googled your name, what do you think the chances are of a potential partner, in-law, employer, college administrator, client or associate doing the same?
Businesses too, need to be aware of how they are perceived online.
Why Businesses Need To Monitor Their Online Footprint
Businesses are increasingly using different online strategies to generate sales, to create product or company awareness, to build contact lists and to build and maintain client relationships. Blogs, social networking sites and discussion forums are being used to leverage website content.
The problem is that these sites (web 2.0) allow others to make posts and comments as well, and while positive posts about you and your business can be priceless, negative ones can be devastating.
It is becoming second nature for people to search for businesses online, especially prior to committing to a purchase. Results with negative comments can influence sales and staff morale along with client, banking and associated business relationships.
Because the Internet has made it so easy for anyone to freely share their thoughts about people, businesses, products and services, with little accountability for the reputations tarnished as a result, businesses and individuals need to be vigilant with their online reputation management.
How An Online Reputation Evolves
Content published in articles, news items, blogs, Facebook, Twitter and other Web 2.0 platforms is picked up by the search engines. They pick up titles, photos and key phrases (such as people’s and product names), index them, and display them with the corresponding links in search results. Where they appear in those search results will depend on many factors.
Without effective online reputation management strategy in place, negative feedback about you or your company can create the wrong impression and inflict serious damage to your name.
Sources of Negative Content
The goodwill attached to company or business names is an acknowledged asset in business. Considered an intangible asset, goodwill depends on reputation, which is, as noted above, vulnerable to attacks from various sources online. Negative Internet content can come from:
- ex partners
- former friends and colleague
- disgruntled former employees
- competitors
- dissatisfied clients or buyers
- news items
- government listings
- past court cases
- confusingly similar names
Businesses and companies are not the only ones who should be concerned about online reputation management, every one of us should be. Individuals such as consultants, professionals, social figures and celebrities of course need to be particularly vigilant as others may try to hijack their names for nefarious purposes or financial gain.
Elements That Impact Your Online Reputation
Keywords
Words used to identify you, your products, services or your business form the cornerstone of reputation management strategy. Search engines don’t distinguish between proper names and ordinary words when their robots index keywords for use in search results.
Profiles
Social media sites rank well in search engine results pages (SERPs). Accounts with these sites require names which are used to identify user-generated content that often appears on the top three search results. Web profiles in Facebook, Twitter, LinkedIn, YouTube and Flickr tend to rank highly with Google and are considered a focus in online reputation management.
Search Engine Optimization
Internet users ordinarily view only the top search results and ignore anything beyond the first results page. An effective SEO strategy is crucial for online reputation management because it has the power to bring positive content to the top of search results, while at the same time bumping unwanted results down to pages beyond where all but the most tenacious searchers venture.
SEO Content
Search engines like Google love fresh content which is why blogs and other Web 2.0 sites rank well even without their account owners knowing SEO techniques. Creating and regularly distributing articles, videos and press releases will attract the search engines to your pages. Incorporating your name/s as h1 headings, page and category names, and keywords will all help to influence the search results in your favor.
Monitoring tools
Knowing what’s being said about you and where those comments can be found online is an important aspect of managing your online reputation. While you can’t always succeed when asking the authors to delete their comments, you can take counteractive measures such as leaving persuasive comment replies, taking part in forum discussions and addressing specific issues head-on in your own web pages or profiles.
A number of tools are available on the Internet which can help you find links to pages mentioning your name. Freely available services like Google Alerts set up to send automatic notifications whenever your name, your company name, product name or keyword/phrase is indexed by Google.
Ways To Manage A Negative Online Footprint
If necessary enlist the help of a specialist reputation management service to remove your personal information from the internet
- Increase the amount of positive content by writing, or having written for you, articles, press releases, blog posts (I can help with this !).
- Create profiles (or have them created for you) at Web 2.0 sites, starting with Facebook, Twitter, LinkedIn and YouTube. Claim your name and establish your corporate identity on these networks before someone else does, to avoid confusing and potentially damaging content being attributed to you (ask me how!).
- Engage a done-for-you reputation management service.
Could the time perhaps come where parents register their child’s-name-dot-com at the same time as they register their birth? Perhaps not, but I know of many internet savvy parents who have done just that, because they acknowledge the online reputation management.
It is important also to understand that search engines retain indexed data for a long time – even when a post is deleted or a link is disabled. Cached content may still be viewed by Internet users who may be your boss, future employer, potential buyers or clients, and friends. Online reputation management, just like SEO, is ongoing, and takes time to yield positive results, making it necessary to manage online reputation even before unwanted comments surface in search results.
I would be happy to assemble an appropriate SEO content program to help boost your, or your company’s name in the search engine results. Contact me!
Document Sharing For SEO
Most internet marketers use article marketing as part of their marketing strategy.
You can use reproduced/PLR or spun articles (what I consider ‘low grade’ articles) for submission to article and blog networks to improve you SEO by getting backlinks – no news there.
Most importantly, you know that by writing or having written, premium articles, you can establish authority and credibility in your particular niche/s. You can add these articles to you websites as valuable, relevant content, and then submit them to the better article directories as well. You can spin them, alter them, slice and dice them.
But here’s a scoop – you don’t have to leave it at that. Here is yet another – extremely powerful – way to use that content. Read the rest of this entry »
Learning About Content Writing
If you enjoy writing, then learning how to write SEO content is a great career move – every website needs fresh, original content if it is to rank well with the search engines. AND if you are an internet marketer, but content creation is not your think – you also need to know how to create it – if only to be able to brief your outsourcer! My 3-Part SEO Content Coach program has been created to help you get the most from every piece of content you create.
>> Discover how to write for your internet marketing project at SEO Content Coach
Overnight Writing Income
Have you always wanted to have your own business, but the set up costs made it out of the question? Would you like to work from home, but don’t know how to start?
Well, just a couple of years ago that was me too. In the last two years I have learned so much about writing for internet purposes. I understand the huge opportunities that are available for everyday people, like me, to earn money by providing writing services for internet marketers.
Everyone, from retired folks, stay at home parents, students and those confined by disability can start earning money by writing – no experience necessary. If you have the 
willingness to start small and build up your clients, you can start making money right away.
In Overnight Writing Income I’ve listed the resources you’ll need (and the set up costs are……. zero!). I even show you where to go to get work, and some tips on winning these freelance jobs.
Learn more at Overnight Writing Income.
