For many people, internet marketers especially, finding what to put in an article can waste an inordinate amount of time.  They might agonize over what to write about that will be relevant and interesting, but as with most things, its best to not over-analyse it.  Once you start writing, your thoughts should grow from there.

Staring at a blank screen won’t get you anywhere so take the first step: open up a notepad on your desktop, and get ready to start copy/pasting – and you will soon see that I am NOT encouraging plagiarism here.  First two steps:

1. Look at your website, your keywords and your product/service
2. Research what competitors’ (if any) are saying on their sites

Pull out the key elements:  problems, solutions, features and benefits,  and make a list. Each of these key points can be the subject of an article. This is the simplest way to get some direction, other are:

• Find a forum with members interested in your niche. Look at the questions they are asking or problems they have. (A good marketer will identify a potential product/service here!) Some simple research should be able to deliver the solution and provide fodder for several articles.
• Seek out a manufacturer’s site or government agency website – both often provide in depth, too technical information. Take the key points and dumb them down – you will end up with an article with substance but which is easy to understand.
• Visit a newsagent or drug store and browse the magazine racks for publications in your niche.  Note the topics – and use them!

Articles don’t need to be works of art, but they do need to make sense, deliver value and have good grammar and spelling if you are to get maximum benefit from them.

The quest for quality SEO content is worth a bit of effort.

Are you a member of a Forum that allows you to post links to your website in your signature file?

This is a really powerful tool that all internet marketers should utilize to the max.  If you are in a forum, it is hugely likely that it will be populated by people with you have some sort of affinity, who will be interested in your product or service, right?

While it is OK to have the url for your website, e.g. http://www.internetbusinessevents.com – under your name, it is much more powerful, and a lot less ugly to have the words “Internet Business Events” there instead, hyperlinked to your site.

So here is how you do it in most forums:

To get the words:       Stay Up To Date With Internet Business Events

You need to type in the following:

Stay up to date with [url=http://www.internetbusinessevents.com]Internet Marketing Events[/url]

Insert your own website url after the http://… and the words you want to link from in place of  the “internet marketing events” in my example.

Easy!

Good luck.