3rd Edition Of Free Glossary Of Internet Marketing Of Terms Released (press release)
Over the last few months my team and I have been collecting and collating my popular glossary of internet marketing terminology, ‘What the @%!* Does THAT Mean?’. To keep the size manageable, I reduced the font size, but still it is over 100 pages in length, and a very useful tool for those wanting to say in touch with the language of the internet.
The download information is to the right >>>
The following press release, published on January 31, 2012, provides more information:
First published in 2009, the free glossary of internet marketing terms ‘What the @%!* Does THAT Mean?’ has been downloaded by thousands of IMers who want to stay in the loop with current terminology. Its creator, Kerry Finch, has just released the 2012 edition.
Queensland, Australia (PRWEB) January 31, 2012
Kerry Finch has just released the third, and still free, edition of her popular glossary of internet marketing terms, ‘What the @%!* Does THAT Mean?’. A whole stack of new terms have been collected for the 2012 edition, which will help both newcomers and old hands who want to understand and stay in touch with the semantics of this dynamic industry.
When she first entered the world of internet marketing back in 2007, online writing professional Kerry Finch, encountered the unique terms used by those already active in this nuanced community. Despite having an extensive marketing/public relations background, it became obvious to her that the offline meaning of some terms were very different to their meaning to online communities.
Over the next few years she began to keep a record of those terms, and their meanings, for her own use, but it was as a result of her involvement in a highly regarded internet marketing forum that she created a more formal document.
“Every day there were new people joining the forum, many of whom were complete novices. In the spirit of the forum, I offered my collection of terms to anyone who was interested” said Kerry. “I was overwhelmed by the response, and over the next year spent some time streamlining its format and adding more terms as they emerged.”
From its first simple version, it is now an attractive ebook of over 100 pages, filled with internet marketing terminology – from ‘absolute link’ to ‘Z-index’.
“What the @%!* Does THAT Mean? has always been free, and can be downloaded from either kerryfinchwriting.com or obra.com.au” said Kerry.
Kerry also offers a Resale Rights version of the Glossary – a great giveaway or bonus for other internet marketers. The new version is to be released in early February, and purchasers of the previous version are sent the 2012 Edition automatically.
Download your free copy of ‘What the @%!* Does THAT Mean?’ at http://www.kerryfinchwriting.com
Press Release Success Celebrated In Client Podcast
Receiving positive feedback from clients is the best encouragement to continue to provide great service – at least that’s how it works for me!
When I receive unsolicited testimonials whether in video or in text, it is just the best feeling. Having recommendations broadcast to the world via Podcasts, however, has added excitement.
In the past, several of my long-term clients have acknowledged my services in webinars and podcasts, for which I am extremely grateful. But yesterday, a new client, who was so impressed with the immediate results from a press release I prepared for him, shared those results with the world.
Luke and BoatsPlus
Several weeks ago I was contacted by a new client, Luke Moulton, who wanted an SEO press release created to announce a new classifieds service that he’d added to an established website, BoatsPlus.com.au
There are several big players in the boating niche, all of which are affiliated with newspapers or magazines – with the associated financial backing. Naturally Luke, an experienced internet marketer and small business specialist, wanted his website ranking well with the search engines in order to compete with the big guys.
Luke is rather happy with the 10,000 backlinks (so far!) he has received from our press release, and shared the process with the tens of thousands of people who subscribe to the Small Business Big Marketing Podcasts.
>>View The Release<<
The Podcast
In the podcast Luke Moulton and Tim Reid discuss some recent projects and strategies in small business marketing, with some nice tips thrown into the mix. I recommend you listen to the whole podcast, and to take note of the press release discussion at about the 20 minute mark.
Understanding How Online SEO Press Releases Work
Online SEO press release is the electronic version of the traditional marketing practice of disseminating business information through news channels. Anyone who wants to take advantage of this powerful marketing tool must gain a clear understanding of how it works and the special techniques it requires.
Crafting the press release
The basic formula for creating press copy is improved with the inclusion of keywords which targeted readers use to find products and services online. Time and effort is invested in finding the appropriate keywords, incorporating these into the headline, first paragraph and body to make it an online SEO press release. Read the rest of this entry »
Why Every Business Needs SEO Press Release
The SEO press release is yet another marketing tool for obtaining or maintaining top search rankings in the increasingly crowded Internet. Adapted from a traditional marketing practice of publishing company news items, the online release blends basic elements of news writing and search engine optimization to reach a wider audience within the same target market.
Its advantages make it indispensable for business:
Build company awareness
Technology observers predict the death of the newspaper industry as an increasing number of people read the news on the Internet. Online readers pick the type of news they want from a news service that delivers the chosen categories through email or a default home page. These are often the first things that Internet users see when they go online, making a press release powerful in creating an awareness of your business. Read the rest of this entry »
Online Press Release for Small Business
Search engine optimization, better known as SEO, has made it possible for small businesses to compete with multinationals and well funded organizations, as public exposure is determined by online visibility rather than expensive airtime. By optimizing online press releases, any business can announce new products, promotions, offers and other significant events to its targeted audience and generate site traffic as well.
The online press release still maintains the same appearance as its traditional printed counterpart albeit with certain modifications to make it easy for search engines to index and rank them well. In addition to proper use of a headline, summary, body and call to action, your press release should also have the following elements:
Targeted keywords: Keywords continue to be vital in optimizing press announcements. These must be carefully researched to ensure relevance to a target audience and intelligently incorporated into the headline, initial paragraph and body of the release for best results. Online free and paid keyword tools are available for this purpose although experts still recommend brainstorming and studying your product and market before using any of these tools.
Landing pages: Summaries of press items are compiled and published by news distribution services that allow their readers to follow these releases to their individual landing pages on these sites. These pages may contain images, company information and contact details of business establishments.
Digital products: Small businesses can entice their target market with free digital products such as ebooks, reports, online newsletters, bonuses and free trials. These may be attached in the body of the press release and easily downloaded upon demand. These enticements are inexpensive and lead potential clients to your site. They are a great way to build a database of clients that you can sell to.
Website links: While you need not have an online presence to use this type of press release, a website works much better with a release because links to a web page can direct potential clients to it. A business website can do a number of things including publishing comprehensive company information and product details, collecting contact information and selling online.
Publishing an online press release regularly should form part of any small business’s marketing strategy for keeping your target audience informed and boosting search rankings. All it takes is a little time and effort to craft these marketing messages at least once a month either on your own or with the help of a press release service that specializes in SEO.
Internet Marketing Online Press Releases for SEO
Press releases can boost a websites SEO and as a result increase traffic, conversions and sales. Because of the the internet online press releases can be distributed worldwide within minutes of being published. Too many internet marketers however are ignoring the potential of these SEO gems.
Online press releases should not be confused with those for traditional ‘offline’ media. These target print media, television and radio stations and getting ink or airtime on these has always been difficult – unless your news is quirky or groundbreaking.
Online Press Release Links for SEO
Internet marketers – any business with an online presence – can increase their search engine rankings and grow website traffic. While those traditional media releases need to be written to an industry accepted format, online press releases are more flexible and able to contain active links – and links from high ranking websites (like the distribution networks) are priceless for SEO.
Press Release Distribution
There are many online press release distribution services. The ones with best reach, results and reputation come at a price, but you get what you pay for. If it is blog results that you want, then the free services work well. Many professionals int he PR world suggest using both – but not the same release.
Create a top notch one for the premium distribution service, and the rewrite it for the free service. Make sure the headline is different in each.
Target Your Niche With Press Releases
Most PR professionals now recommend clients with online businesses this type of service. They know the laser-like focus that can be achieved by using well researched keywords, words that attract buying customers.
A well crafted and distributed press release can boost a company’s online presence, whether they are a corporation or a one-man band. Online media releases are inexpensive and can be tailored to any specific niche. Their results can be tracked – as simply as setting up a Google alert!
Whether internet marketers choose to create their own powerful press releases, or outsource them to professionals, they need to be aware of what is involved, how they are produced and distributed, and their cost. It is difficult to brief an outsourcer if they themselves don’t know what is required.
Write A Press Release Right
Crafting the perfect online press release that appeals to a specific audience and gets them to your site isn’t rocket science. It’s physics. You have to set the right parts in motion to get the reaction you want.
Your Online Press Release Should Target Your Prospects
When you write a press release, you need to know your target audience. Their interests, their likes, their lingo. By doing a little research into who you’re selling to, you can understand what makes them tick a little better, and gain valuable insight into what appeals are most likely to get them to visit your site and buy your product.
After you get an understanding of your audience, you need to find out what keywords they’re likely to use when searching for a product or service like the one you’re marketing. There’s a variety of online tools that can help you do this. Once you have some keywords selected, it’s time to actually write your press release.
Short and Content Rich Press Releases Are Best
Your press release needs to be short, but full of content. Make every word count, and get the big picture across without delving into too many details. The ideal online press release should be 400 words or less. That’s enough to make your point without losing the reader’s interest.
Your headline should be short and punchy. Find a clever way to make the main point of your release and grab the reader’s interest.
Once you’ve gotten a headline written, you’ll need to write the lead paragraph of your release. Again, try to be pithy and encapsulate the point of your release into one or two sentences. After that’s done, you’ll launch into the body of your relief, where you’ll expound on the main point and perhaps introduce a secondary angle or feature.
When using your keywords in your copy, you have to use them enough to get them noticed by search engines, but not enough to get booted for “keyword stuffing.” A density of 1-2 percent seems to be the goal most Internet marketers shoot for. It’s also important to have keywords that make sense and fit organically into the body of your release, as readers hate wasting their time reading marketing fluff.
It takes a little practice, but by using these tips, you can craft online press releases that will get your product or service noticed, and drive traffic to your site.
How to Write a Press Release
Any business, whether online or offline, needs to write a press release for various reasons. It may be to announce new product or service offerings, significant milestones of the company, an award or recognition or other events relevant to the business. While basic rules of composition still apply to online press releases, adding some SEO techniques will improve your chances of reaching a targeted audience and directing them to your website or your doorstep.
Plan your press release
Preparation is essential when you write a press release. This entails setting down your objectives and knowing your audience. The objective of your release may be to announce something, sell your product or service, or to boost your website’s search rankings. Identify your target market or audience and find out their wants and needs. Your message should directly address something that they need.
Press Release Research
Knowing the right keywords that your audience uses to find what it needs online is an important step. Spend some time on quality keyword research tools or hire someone to do this for you. The information you obtain may be used not only for your press releases but for other web content as well. Expert tip: Focus on a niche market by using long tail keywords.
Assemble information
Form a general idea of how your release should sound. Choose a communication style and create a focused message with relevant keywords. Use only clear and accurate language with a conversational tone. Keep terms simple and avoid technical jargon.
Create the Press Release Headline
A headline that grabs the reader’s attention and contains targeted keywords works as well for SEO. It should be able to tie the other elements of the release by using words that suggest what the summary and body are about. Incorporating keywords into the headline can be tricky but is possible using some creativity. The entire headline should also remain under 170 characters.
Write the First Paragraph
The first paragraph of your release should introduce the body by summarizing its contents. This portion connects the headline to the body and again must contain the targeted keywords for SEO purposes.
Drafting the Press Release Body
The body is used to flesh out details of the topic mentioned in the title and first paragraph. Its ideal length is between 400 to 600 words and must also contain another set of key phrases, taking care not to overstuff it with keywords.
Finally, add a short but high quality write-up about your business and include an image and a link to your web page. Practise these steps and write a press release regularly to boost your website or business.
Writing Tips For Online Press Releases
Attracting the attention of your audience on the Internet is an art which is also known as SEO. While many focus on publishing content on their websites, online press releases can also be powerful traffic magnets if you spend some time crafting your messages.
Online press releases still rely on basic writing techniques and SEO principles to grab the reader’s attention and get them to click on your links. A press release designed for news services distribution should have key elements such as the headline, summary and body. Read the rest of this entry »
Write Online Press Releases for SEO
Your job when writing an online SEO press release is clear – make it short, relevant and keyword focused.
To accomplish this goal, you need to target your audience with sniper-like accuracy.
The role of the media in the past was to reach a broad audience. In today’s individualistic and consumer-empowered culture, the key is to write press releases calculated to appeal to niche segments.
The way to appeal to these segments is the proper use of keywords.and targeted keyphrases – the words that your market will use when searching for solutions to their problems. By including these words in your online media releases, you increase your chances that users of search engines like Google or Yahoo will come across your copy.
Never stuff your news releases full of keywords, however. You also have to write informative, relevant copy so that readers will share the item via social networks and auto blogging sites will accept them. Some of the free distribution sites will let you use excessive keywords, but the better, more reputable ones will certainly not.
Keep Press Release Copy Tight And To The Point
Online press releases need to be short. The internet has created a generation or two of people with short attention spans, who cope with massive amounts of information daily – they don’t want to read your life story. Make a few basic points in an informative manner, include a call to action, and get out of there in 400-600 words. Leave the detailed descriptions to your Web site.
When working your keywords into your copy, make sure they’re meaningful and relevant. Search engines are becoming increasingly sophisticated and good at tossing out keyword-stuffed fluff.
You should also incorporate a call to action on your press release to encourage readers to visit your site or buy your product.??Include 2-3 links within the release if you hope to get the full SEO benefits.
By using the right keywords wisely in your online press release, the online community within your niche will zero in on your item, and spread the word.
