John Carlton Is Coming To Sydney – I’m Excited!
I’ve been looking forward to FastWebFormula2 for some time, as it is going to give me a fantastic opportunity to share some my latest SEO content writing strategies – with those who have been able to secure a ticket.
But one of the other reasons I am so excited about heading down to Sydney in September, is that some very special guests are flying in from North America, Switzerland and the UK, to add their expertise to this event – James Schramko’s internet marketing workshop. In my mind though the highlight will be seeing the amazing John Carlton again, and hear him cut through the BS of copywriting, taking people by the metaphorical hand and guiding their commitment finger “Buy Now” button.
John Carlton is a genius copywriter and he can help your business get more profit – just by making some changes to the way you do things.
John has been called “the greatest living copywriter” and “the most copied copywriter”, but what he is, simply, is a master of his craft.
If you are not familiar with John and his work, you will really enjoy this interview (link below), during which he reveals:
- The BEST way to research your market
- What has changed in online marketing
- How to be persuade people to buy right now
When FREE Means PRICELESS
James Schramko’s internet marketing webinars. I know, because I am one of his original, and continuing students. So when he gives his students like me permission to invite guests to one of his webinars, the world shifts just a little.
Currently in Las Vegas rubbing shoulders with the likes of Jay Abraham, Australian James Schramko is recognized as one of the most cutting-edge exponents of internet marketing in the world.
Those who pay to be members of his internet marketing forum know its value. They know that it is not the ‘get rich quick’ environment that so many scammers try to lead the unsuspecting to believe. But he makes it easier – he delivers chocolate coated chillies – he gives real, proven, tested information, in a way that is easy to understand. And they are constantly being fed up to the minute strategies and techniques that have resulted in so many of them building very, very successful online businesses.
However, one of the most prized features of being a member is the regular webinars that James Schramko conducts for his forum associates. With demonstrations and Q&A sessions, these have proven to push their online businesses through to the next level.
Free Webinar By Invitation
Because his students are constantly telling friends and colleagues about James, his strategies, techniques, tools and quality of mentorship, he is offering a very rare opportunity for non-members to attend a Free Internet Marketing Webinar, but by invitation only – yours is accessed here: Register For Free Webinar
Such a prized invitation, just released, is sure to result in a quick fill-up of available places; and it will likely change the lives of those participating. You see, James is not all froth and bubble. His success isn’t supported by smoke and mirrors. He is the real deal, and has real results to prove that what he does works.
Your Invitation
This private webinar is being held at an Australia-friendly time:
Thursday 5 August, 7.30 pm (Australian Eastern Time)
But you must register in advance in order to attend at:
Dress Up Your Naked Domains
How many domains do you own? If you are like thousands of people, particularly internet marketers, then the answer could be ‘hundreds’. The bigger question however, is how many of these are naked domains – without sites on them?
Domain buying has become big business, with people making big profits through domain flipping. However, even before this business model became popular, people were buying domains they didn’t use:
* they had a great idea for a product
* they wanted to tie up all the variations of one that they were using, e.g. they purchased the .net, .biz, .org domains even though they just build upon the .com.
* they thought the name might be worth something in the future
* they made a typo and purchased one in error!
* they saw a trend and thought to buy into it
Trends pass, as do ideas for products, but the domains remain, often sitting in your domain register account, naked and unloved.
Profit Potential
These domains should not, however, be thought of as worthless or a waste of money. Rather, think of them as online real estate, property that will appreciate immensely – with the addition of a site with original content.
The people who are in the domain trading business value aged indexed sites with content – they are worth more because they have a ‘history’ with the search engines. Internet marketers value them because they can replace aged content with their own, and reap the SEO benefits of launching a new product on an aged domain.
A Matter Of Time
Of course, building a website, even a simple one, on 10, 20 or 50 domains is time consuming. Time that you could otherwise spend on activities that earn you income right now.
But looking to the future profits that could be gained from your domain stockpile should not be ignored. Even by pointing 10 at a time to your web host and adding a simple site, you can work you way through your list and begin to really increase the value of these assets.
The first step is to log in to your registrar, or registrars, and export lists of all of the domains you own. Note on the list which you have pointed to your nameserver and set up accounts. This should give you a clear idea of the ones you need to start working on to build their value.
Is it time you took some domain name action? If it is, then I have just launched a new product called, funnily enough, DomainNameAction, which will put WordPress websites, with drip fed content for less than $US32/domain (based on a 50 domain pack).
>>> Get more details, and see an example site, at DomainNameAction
Media Releases Are Like Gold
Successful internet marketers have realized the value of submitting online Media Releases, and rightly so – they are extremely powerful for both traffic and links:
- When expertly crafted they can make ‘news’ out of an everyday business operation
- When distributed through premium quality services, they are picked up by the top online news agencies – all around the world
- When laid out with expertise – headline, summary, body, quotes, images, they have the power to become worthwhile content for online news sites
- When using well-researched keywords and anchor text well, your search engine rankings will soar
Writing and assembling a successful online media release requires employing strategies that are different from other types of SEO content writing, and even old-school offline media releases.
As well, there are different platforms and services that can be used for media release distribution and each will deliver different results.
I offer two packages for Media Releases:
1. Supply only of Media Release
2. A comprehensive service that includes:
The price for either service rests with the business niche concerned. For example material on a highly technical or medical nature, that requires more research time, may incur an extra premium. For specifics on what is included in each, please go to the Online Media Releases page.
To demonstrate actual, recent, results – here are some examples of media releases I have prepared for clients.
The first reflects results in Google just 10 days after the release:
In case you find the number of results for this exact search term difficult to read, it is:
But the thing about online media releases is that they go viral, and continue to work for you for weeks, even months after they are first published. Here is a real gob-smacking result from a media release I prepared for a client – the results are 5 weeks after first publication:
This release has proved immensely successful for my client, adding, they believe tens of thousands of dollars to the value of their business by virtue of their improved Google ranking. Just to make the page results quite clear:
These results are obtained through the professional construction of the media release, but to do so a writer needs to understand clients’ businesses. In both of the examples above, the clients had also invested over time (and continue to do so) in a variety of SEO content services with me, which has enabled me to really understand what they were trying to achieve with the online media release.
For specifics on what is included in each, please go to the Online Media Releases page.
To enquire about having me prepare and publish an online media release for you, I invite you to contact me.
Duplicate content myths quashed with ezinearticles.com WP plug
Here is some nice news from ezinearticles.com regarding the publishing of your SEO content on your site and with them – and proof they they don’t consider this ‘duplicate content’.
After testing it in Beta mode for a while, ezinearticles.com’s WordPress plugin has now gone live.
After installing this pluging you are able to publish your blog posts to EZA as articles – so those confused about whether EZA sees your site content as duplicate content can now rest easy.
There are some things to consider though.
1. Resist the temptation to post to your blog and EZA at the same time. Always post to your own site first – you don’t have to use the EZA option right away.
2. You do have to be careful of keyword density of in your blog posts for this to work – most of us know that EZA are crazy strict on limiting keywords to 2% density. In my experience keyword in heading, first and last paras and once more is adequate for SEO, and should fit with the EZA guidelines.
3. Also if you are engaging in self-promotion and mentioning affiliate products etc in your blog post, EZA will likely reject them. So only use informative, non-promotional posts for use with this plugin.
I suspect this is one way that EZA are veryifying the source of what may appear to them to be ‘duplicate content’, so in my opinion is a good way to avoid any unnecessary clarification communication with them. If it comes from your site, they will see that it is yours.
I am going back through various posts now to see which I can use to test this plugins efficiency, but for you to learn more, here is the video link: EzineArticles WordPress Plugin
Learning About Content Writing
If you enjoy writing, then learning how to write SEO content is a great career move – every website needs fresh, original content if it is to rank well with the search engines. AND if you are an internet marketer, but content creation is not your think – you also need to know how to create it – if only to be able to brief your outsourcer! My 3-Part SEO Content Coach program has been created to help you get the most from every piece of content you create.
>> Discover how to write for your internet marketing project at SEO Content Coach
Guest Presenter at Fast Web Formula
I was really flattered to be invited by highly-regarded internet marketer James Schramko to be a guest presenter at his FastWebFormula workshop in March 2010. This event has been sold out for some weeks and I am really looking forward to sharing some of my SEO content creation tips with those who are attending.
Creating SEO content, and using it in a variety of ways, would have to be one of the cheapest ways of getting traffic to your website. Knowing how to create a good article at the outset allows you to use it in many other ways. It is not hard but there are steps and rules to follow.
This information is the basis of a training product that I am launching at Fast Web Formula – it is SEO Content Coach, and it will be available to the general public from April 2010.
>> More information about Fast Web Formula
Faster Approvals promised by ezinearticles.com
Today the head honcho at ezinearticles.com, Chris Knight, announced that the free publishing site had really picked up its game and promised faster article approval turnaround times:
“Recent improvements make NOW the perfect time to submit your articles!
There’s an old adage around this part of the world that says, “Ya gotta make hay while the sun shines.” Essentially, it means that you need to take advantage of an opportunity before that opportunity slips away.
Boy, do we have an opportunity for you!
For many months, EzineArticles has been working hard to increase our editorial capacity and streamline our processes in an effort to reduce our article review times to less than 24 business hours. We’re happy to report that our efforts have finally paid off and we are enjoying the luxury of unusually fast review times.
If you’ve been hesitant to submit a large number of articles because of longer-than-usual review times, now is the time to act. With shorter review times come increased article submissions, so in the next few days we expect submissions to increase to fill our new-found capacity and this window of opportunity may begin to close.
Bottom Line: Make hay while the sun shines.
We look forward to seeing your next set of high-quality original articles!”
Source: http://blog.ezinearticles.com/2010/01/call-for-articles.html
This is great news for those internet marketers who want to pounce on product launches as they happen with great SEO Content. Let’s hope EZA will be able to live up to the promise….
Public Domain and Copyright
There is a wealth of free information in the public domain, mostly from government agencies, that can be used as the source of website content. Having authoritative material like this that can be modified to your purpose is really valuable when positioning yourself as an ‘expert’ in your niche.
Public domain refers to works that are not protected by copyright and are publicly available. They may be used by anyone, anywhere, anytime without permission, license or royalty payment.
A work may enter the public domain because the term of copyright protection has expired, because copyright has been abandoned, or in the U.S. because it is a U.S. Government work and there is no other statutory basis for the Government to restrict its access.
A work is not in the public domain simply because it does not have a copyright notice. Additionally, the fact that a privately created work is, with permission, included in a U.S. Government work does not place the private work into the public domain. The user is responsible for determining whether a work is in the public domain.
It is important to read the permissions and copyright notices on U.S. Government publications and Web sites. Many Government agencies follow the practice of providing notice for material that is copyrighted and not for those that are in the public domain. Examples of government agency copyright policies and statements are: National Library of Medicine, NASA Center for AeroSpace Information (CASI), and Library of Congress.
Note however that the terms public release, disclosure or dissemination mean the same as public domain are not synonymous and should not be used interchangeably. Public release, disclosure and dissemination describe the availability of a work. Publicly released, disclosed or disseminated information may be owned and protected by copyright, and therefore, not be in the public domain.
Food for thought?
Article Inspiration
For many people, internet marketers especially, finding what to put in an article can waste an inordinate amount of time. They might agonize over what to write about that will be relevant and interesting, but as with most things, its best to not over-analyse it. Once you start writing, your thoughts should grow from there.
Staring at a blank screen won’t get you anywhere so take the first step: open up a notepad on your desktop, and get ready to start copy/pasting – and you will soon see that I am NOT encouraging plagiarism here. First two steps:
- Look at your website, your keywords and your product/service
- Research what competitors’ (if any) are saying on their sites
Pull out the key elements: problems, solutions, features and benefits, and make a list. Each of these key points can be the subject of an article. This is the simplest way to get some direction, other are:
- Find a forum with members interested in your niche. Look at the questions they are asking or problems they have. (A good marketer will identify a potential product/service here!) Some simple research should be able to deliver the solution and provide fodder for several articles.
- Seek out a manufacturer’s site or government agency website – both often provide in depth, too technical information. Take the key points and dumb them down – you will end up with an article with substance but which is easy to understand.
- Visit a newsagent or drug store and browse the magazine racks for publications in your niche. Note the topics – and use them!
Articles don’t need to be works of art, but they do need to make sense, deliver value and have good grammar and spelling if you are to get maximum benefit from them.
The quest for quality SEO content is worth a bit of effort.
Do you need my help with SEO Content?
News & Events
John Carlton Is Coming To Sydney – I’m Excited!
August 2010I've been looking forward to FastWebFormula2 for some time, as it is going to give me a fantastic opportunity to share some my latest SEO ...
When FREE Means PRICELESS
July 2010James Schramko's internet marketing webinars. I know, because I am one of his original, and continuing students. So when he gives his students like me ...
Valued Clients
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Well now they have not met Kerry Finch. Using Kerry's article writing and distribution service we hit page one within 3 weeks and we had not use any other SEO strategy at all.
To top that, she is a wonderful lady and so, so, so helpful.
My advice stick to what you know or what you do best, and let others do what they do best.
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