The download information is to the right >>>

The following press release, published on January 31, 2012, provides more information:

First published in 2009, the free glossary of internet marketing terms ‘What the @%!* Does THAT Mean?’ has been downloaded by thousands of IMers who want to stay in the loop with current terminology. Its creator, Kerry Finch, has just released the 2012 edition.

Queensland, Australia (PRWEB) January 31, 2012

Kerry Finch has just released the third, and still free, edition of her popular glossary of internet marketing terms, ‘What the @%!* Does THAT Mean?’. A whole stack of new terms have been collected for the 2012 edition, which will help both newcomers and old hands who want to understand and stay in touch with the semantics of this dynamic industry.

When she first entered the world of internet marketing back in 2007, online writing professional Kerry Finch, encountered the unique terms used by those already active in this nuanced community. Despite having an extensive marketing/public relations background, it became obvious to her that the offline meaning of some terms were very different to their meaning to online communities.

Over the next few years she began to keep a record of those terms, and their meanings, for her own use, but it was as a result of her involvement in a highly regarded internet marketing forum that she created a more formal document.

“Every day there were new people joining the forum, many of whom were complete novices. In the spirit of the forum, I offered my collection of terms to anyone who was interested” said Kerry. “I was overwhelmed by the response, and over the next year spent some time streamlining its format and adding more terms as they emerged.”

From its first simple version, it is now an attractive ebook of over 100 pages, filled with internet marketing terminology – from ‘absolute link’ to ‘Z-index’.

“What the @%!* Does THAT Mean? has always been free, and can be downloaded from either kerryfinchwriting.com or obra.com.au” said Kerry.

Kerry also offers a Resale Rights version of the Glossary – a great giveaway or bonus for other internet marketers. The new version is to be released in early February, and purchasers of the previous version are sent the 2012 Edition automatically.

Download your free copy of ‘What the @%!* Does THAT Mean?’ at http://www.kerryfinchwriting.com

With these packages all communication, including briefing and delivery, is through the consultant.

Internet marketing consultants and business consultants. have for some time been offering done-for-you website building and SEO. In getting their clients’ websites up and functional however, there has been a services gap: the writing of the copy to go onto the pages. It is this gap that my new service aims to fill.

If you are a Consultant, and would like more information on accessing this service, please contact me.

My role as event organizer for James Schramko’s Fast Web Formula 3 internet marketing and online business event has allowed me to connect with people who are working online, who often work ‘under the radar’.  Many have become niche experts in businesses as diverse as video marketing, small business consulting, affiliate marketing and website design – not surprising.  However, what truly amazed me was some of the laser-focused niches in which others are operation – upon which they are building extremely profitable businesses.  Revealing those niches would be uncool – the internet marketing world can be cut-throat at times, and maintaining a competitive advantage is priceless!

“The Best Internet Marketing Event EVER!”

… not my words, but those of one of the participants.  Similar testimonials now appear on facebook, Twitter (#fwf3) and on personal blogs and review sites.  It was, there is not doubt, a great event.

The guest presenters that were invited by James Schramko to share his stage were without doubt the leaders in their fields – from Google Adwords (Mike Rhodes), Affiliate Marketing (Andy Grand) and facebook marketing (Jennifer Sheahan).  Leanne King, the WP Queen, had the audience rethinking the business models that can be created and ‘Profiting From Portals’.

Each speaker went deeper into aspects of James’ new ‘Mafia Plan’ which he unveiled at Fast Web Formula, and which resulted in rapid fire note taking and participants examining ways to restructure and streamline their businesses to secure maximum profits.

Both speakers and participants were impressed at how the event flowed, with a balance of quality content and humor, but which allowed time for between-session networking and close of day socializing.  While there are certainly more experienced ‘event managers’ than me, the internet marketing niche has specific requirements. Here are my top tips that help Fast Web Formula run smoothly:

Handpick your event crew

Your event helpers, always volunteers in our case, want to be there, just to be there.  They are passionate about internet marketing and have skills in that field.  I always give preference to those who have participated in James Schramko’s Silver Circle training.  I am constantly approached by people who want to crew for me, but I have a great core of team players which I supplement with new faces as the need arises.  If a team member does not perform to my expectations, they are not invited back, which brings me to…

Document Crew Expectations and Benefits

I have created a document that outlines what I expect of those who crew for these events. This includes their obligations to:

• me and to James
• our guests – both audience and speakers
• other team members

This is balanced with what James will offer them in return.  Unlike many events, we provide our crew with lunch and invite them to a farewell dinner with our VIP guest speakers: a valuable reward for a job well done.  We ask them not to take notes during the event, but to be ever-vigilant in looking after the needs of our guests.  In return, they are gifted the digital recordings of the event.

Ensure Crew Members Are Easy To Identify

We  provide Fast Web Formula crew with special clothing that distinguishes them from the audience, usually a t-shirt.  We also identify them at the beginning of the event so that participants know who to seek out for assistance, and makes the crew feel special.

Treat Guest Speakers As Honored Guests

I dedicate at least one crew member (depending on the size of the event) to looking after speakers’ needs — who will receive them on arrival, note how they like their coffee, remind them of when their presentation time approaches, ensure their mics are functioning and comfortable.  We know that they appreciate this special service tremendously.

Checklists

The use of checklists is something that James Schramko highlighted in his presentation, as a way to manage both small and large projects.  For FWF3 my checklists include: crew briefing, crew registration, speaker registration, set up, pack down, dinner invitations.

Schmoozing

At internet marketing events, it often happens that both crew and guest presenters remove themselves from participants.  We encourage ours to mingle in the breaks and at end of day drinks.  There is no hierarchy or elitism at our events – everyone is approachable.

The digital recordings of Fast Web Formula 3 are now available, and can be ordered, at www.fastwebformulas.com

While I have less than 200 articles published at ezinearticles.com under my own name, I have in fact ghost written thousands that appear under my clients’ names on that site, and others.  So I was delighted when the EZA team asked to feature me as a Showcase author this month.

You can read the post here: Kerry Finch Expert Author Showcase

Thanks to Chris Knight and the team for this recognition.

Your Personal Online Reputation

Even if you don’t conduct business online, you might be surprised what the search engines return when people enter your name into a search box.

And even if the results returned were actually about the real YOU, and not a porn star or bankrupt with the same name as yours, you might prefer that there was no  mention of you at all online. However, in these days of publishing meeting minutes, golf  results and academic honor rolls online, unless you are a hermit, it is almost impossible NOT to leave an online footprint.

Regardless of your offline reputation, your ‘online reputation’ matters, and the need for online reputation management is a growing one.  This is hardly surprising as more people, just like you, ‘Google’ their own names and find forum comments they wish they’d never made, their very happy faces after having one champers too many,  or a series of customers complaining about their products.

So, if YOU have Googled your name, what do you think the chances are of a potential partner, in-law, employer, college administrator, client or associate doing the same?

Businesses too, need to be aware of how they are perceived online.

Why Businesses Need To Monitor Their Online Footprint

Businesses are increasingly using different online strategies to generate sales, to create product or company awareness, to build contact lists and to build and maintain client relationships.  Blogs, social networking sites and discussion forums are being used to leverage website content.

The problem is that these sites (web 2.0) allow others to make posts and comments as well, and while positive posts about you and your business can be priceless, negative ones can be devastating.

It is becoming second nature for people to search for businesses online, especially prior to committing to a purchase.  Results with negative comments can influence sales and staff morale along with client, banking and associated business relationships.

Because the Internet has made it so easy for anyone to freely share their thoughts about people, businesses, products and services, with little accountability for the reputations tarnished as a result, businesses and individuals need to be vigilant with their online reputation management.

How An Online Reputation Evolves

Content published in articles, news items, blogs, Facebook, Twitter and other Web 2.0 platforms is picked up by the search engines.  They pick up titles, photos and key phrases (such as people’s and product names), index them, and display them with the corresponding links in search results. Where they appear in those search results will depend on many factors.

Without effective online reputation management strategy in place, negative feedback about you or your company can create the wrong impression and inflict serious damage to your name.

Sources of Negative Content

The goodwill attached to company or business names is an acknowledged asset in business. Considered an intangible asset, goodwill depends on reputation, which is, as noted above, vulnerable to attacks from various sources online. Negative Internet content can come from:

• ex partners
• former friends and colleague
• disgruntled former employees
• competitors
• dissatisfied clients or buyers
• news items
• government listings
• past court cases
• confusingly similar names

Businesses and companies are not the only ones who should be concerned about online reputation management, every one of us should be.  Individuals such as consultants, professionals, social figures and celebrities of course need to be particularly vigilant as others may try to hijack their names for nefarious purposes or financial gain.

Elements That Impact Your Online Reputation

Keywords

Words used to identify you, your products, services or your business form the cornerstone of reputation management strategy. Search engines don’t distinguish between proper names and ordinary words when their robots index keywords for use in search results.

Profiles

Social media sites rank well in search engine results pages (SERPs).  Accounts with these sites require names which are used to identify user-generated content that often appears on the top three search results. Web profiles in Facebook, Twitter, LinkedIn, YouTube and Flickr tend to rank highly with Google and are considered a focus in online reputation management.

Search Engine Optimization

Internet users ordinarily view only the top search results and ignore anything beyond the first results page.  An effective SEO strategy is crucial for online reputation management because it has the power to bring positive content to the top of search results, while at the same time bumping unwanted results down to pages beyond where all but the most tenacious searchers venture.

SEO Content

Search engines like Google love fresh content which is why blogs and other Web 2.0 sites rank well even without their account owners knowing SEO techniques.  Creating and regularly distributing articles, videos and press releases  will attract the search engines to your pages.  Incorporating your name/s as h1 headings, page and category names, and keywords will all help to influence the search results in your favor.

Monitoring tools

Knowing what’s being said about you and where those comments can be found online is an important aspect of managing your online reputation.  While you can’t always succeed when asking the authors to delete their comments, you can take counteractive measures such as leaving persuasive comment replies, taking part in forum discussions and addressing specific issues head-on in your own web pages or profiles.

A number of tools are available on the Internet which can help you find links to pages mentioning your name.  Freely available services like Google Alerts set up to send automatic notifications whenever your name, your company name, product name or keyword/phrase is indexed by Google.

Ways To Manage A Negative Online Footprint

• If necessary enlist the help of a specialist reputation management service to remove your personal information from the internet
• Increase the amount of positive content by writing, or having written for you, articles, press releases, blog posts (I can help with this !).
• Create profiles (or have them created for you) at Web 2.0 sites, starting with Facebook, Twitter, LinkedIn and YouTube. Claim your name and establish your corporate identity on these networks before someone else does, to avoid confusing and potentially damaging content being attributed to you (ask me how!).
• Engage a done-for-you reputation management service.

Could the time perhaps come where parents register their child’s-name-dot-com at the same time as they register their birth?  Perhaps not, but I know of many internet savvy parents who have done just that, because they acknowledge the online reputation management.

It is important also to understand that search engines retain indexed data for a long time – even when a post is deleted or a link is disabled.  Cached content may still be viewed by Internet users who may be your boss, future employer, potential buyers or clients, and friends. Online reputation management, just like SEO, is ongoing, and takes time to yield positive results, making it necessary to manage online reputation even before unwanted comments surface in search results.

I would be happy to assemble an appropriate SEO content program to help boost your, or your company’s name in the search engine results.  Contact me!

When I receive unsolicited testimonials whether in video or in text, it is just the best feeling.  Having recommendations broadcast to the world via Podcasts, however, has added excitement.

In the past, several of my long-term clients have acknowledged my services in webinars and podcasts, for which I am extremely grateful. But yesterday, a new client, who was so impressed with the immediate results from a press release I prepared for him, shared those results with the world.

Luke and BoatsPlus

Several weeks ago I was contacted by a new client, Luke Moulton, who wanted an SEO press release created to announce a new classifieds service that he’d added to an established website, BoatsPlus.com.au

There are several big players in the boating niche, all of which are affiliated with newspapers or magazines – with the associated financial backing. Naturally Luke, an experienced internet marketer and small business specialist, wanted his website ranking well with the search engines in order to compete with the big guys.

Luke is rather happy with the 10,000 backlinks (so far!) he has received from our press release, and shared the process with the tens of thousands of people who subscribe to the Small Business Big Marketing Podcasts.

>>View The Release<<

The Podcast

In the podcast Luke Moulton and Tim Reid discuss some recent projects and strategies in small business marketing, with some nice tips thrown into the mix.  I recommend you listen to the whole podcast, and to take note of the press release discussion at about the 20 minute mark.

>>Find the link here<<

Few could argue that fledgling sites take time to gather followers, and blog post with out reader feedback can look very lonely.  So in the time that it takes to establish a site and attract followers, my team and I will give your blog some SEO commenting love.

Don’t be mistaken though, I am not offering to post useless one-line irrelevant comments to your site.  They will be unique, relevant and worthwhile, designed to stimulate responses and more conversation.

More information about this confidential service is available on the Blog Post Comments page

Because getting traffic and improving rankings is my business’ raison d’etre, this topic is close to my heart.  All of the different types of writing services that I offer my wonderful clients are included in this product, in a structured, systematic way that has real, demonstrated, proven results. I was privileged to be given a sneak preview of Traffic Grab, and am truly amazed at the amount of knowledge James is sharing for such a modest price (under $100).

You see, over the last 5 years this hugely successful Australian, James Schramko has amassed an amazing amount of knowledge on how to get traffic to websites. He has used his strategies, tactics and tools (some of which he developed himself) to create a profitable online empire.  It is for this reason that I unreservedly recommend this course to my clients and readers.

Traffic Grab

For over three months now, James Schramko has been assembling all of this information into a system – James loves systems. The result is the just-released Traffic Grab, a very comprehensive yet easy to understand course for getting targeted traffic to your website.

Amazingly, the first three modules are free – James’ way of demonstrating that this course is a no BS, thoroughly researched, and valuable product. He does not want to be grouped with those internet marketers who just rehash old material and label it as their own.

His methods are proven to work.

These first modules show, in video format:

• The right way to research ‘buying’ keywords and keyphrases: you want buying traffic, not just lookers!
• What type of content brings in those buyers
• How to assemble your site in a way that will convert visitors to loyal customers

Once you have absorbed this preliminary information, the next three modules (the paid modules) encompass:

• Massive traffic action
• Profiting from target traffic
• Leverage initial profit to make even more

Nine Hours Of Video

Don’t be mistaken though – the material here is not to be learned in one sitting. James Schramko has compiled 9 hours of video into this course. It has 24 traffic steps, his ‘spaghetti bowl’ mindmap (I recommend having this enlarged and printed to plan-size, laminate it and put it on your wall). It is a visual representation of all of the steps in Traffic Grab.

In the videos, James covers each section from scratch – ideal for beginners and for the more experienced marketers (who are probably doing it wrong!!). His methods for building a quality list of buyers are something every online business needs to grasp and master.

Importantly though, in Traffic Grab, James demonstrates how, once sales are made, you can leverage those sales to scale up for more profits.

Not Theory

Throughout his online career, James has been an advocate of Proof. We all know marketers who espouse theories that are often not their own and try to create an air of authority around themselves.

James, however, provides real case studies that demonstrate the results he has achieved using the various strategies that he outlines in TrafficGrab. He stresses that this is a System, and one that can be replicated by anyone prepared to Implement.

James Schramko’s Traffic Grab is well priced – half of it is free! – but when combined with an impressive Traffic Grab Bonus from his premium content writer, me (!), it is impossible to ignore.

>> Learn about my bonus, and how you can get more traffic to your website now.

One of these was to establish a “Diamond Account”. In an email to authors on March 9, ezinearticles publisher Chris Knight explained:

“Over time, we’ve come to realize that we’ve outgrown our current membership level structure.

The trend we see is that Platinum-level members are grouped together unfairly. Our highest quality authors are mixed in with others who may be more concerned with generating high numbers versus creating great articles.

To recognize those “Best of the Best” Expert Authors, we are adding a Diamond level to the peak of our membership pyramid.

The Diamond level represents the ideal EzineArticles Expert Author to us. It represents someone who only writes original works, presents them in an easy-to-read format (bullets, numbered lists and only a hint of bold or italics styling), doesn’t generate user complaints, submits regularly and is a genuine expert in the topics he or she writes about (as evidenced by their website URLs and bio).”

It is important to know that Diamond Accounts cannot be purchased – they have to be earned. In allowing these account holders to publish articles of just 250 words speaks volumes. It acknowledges that even though their articles may not be the new standard 400 words, they will be well researched, readable articles – not keywords stuffed and spun material with poor English and grammar. They actually convey genuine information.

Faster article approvals by more experienced editors is offered to authors at this level.

I am pleased to announce that I have been one of the first ezinearticle authors to be awarded Diamond Level status. This is a real benefit to me and my clients, in that I can offer shorter premium articles at a lower price point than my standard 400 word articles, where appropriate.