Google Changes Algorithm to Weed Out Content Farms
Search engine giant Google shook article distribution networks with its recent modification of search algorithms aimed at downgrading the ranks of ‘content farms’ while improving the visibility of highly authoritative websites. This move is an apparent response to criticisms about the quality and relevance of its top search results which have been dominated by the pages of eHow, Ezine, Associated Content and Demand Media. Read the rest of this entry »
Document Sharing For SEO
Most internet marketers use article marketing as part of their marketing strategy.
You can use reproduced/PLR or spun articles (what I consider ‘low grade’ articles) for submission to article and blog networks to improve you SEO by getting backlinks – no news there.
Most importantly, you know that by writing or having written, premium articles, you can establish authority and credibility in your particular niche/s. You can add these articles to you websites as valuable, relevant content, and then submit them to the better article directories as well. You can spin them, alter them, slice and dice them.
But here’s a scoop – you don’t have to leave it at that. Here is yet another – extremely powerful – way to use that content. Read the rest of this entry »
Over 200,000 Results For Free Press Release
In the last few weeks I have officially launched my latest report Powerful Press Releases. To be able to demonstrate to readers just how effective online press releases are as a backlinking strategy, this week I decided to put a press release into action. Below is the result after 2 days:
In case it is difficult to read, the press release returned 210,000 results – and there are 3 links to my sales page in the release – you do the backlink math. I have seen some very dramatic results from my press releases, and normally 2000-5000 results returned is a great outcome. That the topic is an in-demand one always improves the stats, but this result saw me happy-dancing around the room. Read the rest of this entry »
New Issue of WHAT THE…. Now Available
With the dust having settled on the Christmas/New Year period, I have taken the opportunity to focus on some of my own projects before opening my metaphorical doors to clients for 2011.
First project check off was the completion of my Powerful Press Releases report, and now the much anticipated updated version of my free Glossary of internet marketing terms “What the @%!* Does THAT Mean?”. Read the rest of this entry »
Adapting Your Pitch For New Years Resolutions
If you have a product or service that will improve someone’s
- health
- appearance
- lifestyle
- bank account
- business
- self esteem
- child’s well-being
- pet care
- sporting abilities
- outlook on life
then there is no better time to promote it than at the start of a new year. Read the rest of this entry »
James Schramko Extends A Very Special Invitation To My Readers
***UPDATE: THIS WAS A LIMITED OFFER, WHICH HAS NOW BEEN WITHDRAWN BY JAMES. STAY TUNED FOR ITS REINTRODUCTION.***
I am very closely involved in the internet marketing world, particularly in the provision of SEO content for some high level internet marketers in many countries.
It would be impossible for me to work in this industry without becoming aware of who the REAL experts are. I make no secret of the fact that meeting James Schramko (in very strange circumstances) resulted in giving me the knowledge and tools I needed to venture into this strange new world, when I had already past the half-century (something to which Australian cricketers currently aspire). Read the rest of this entry »
Can’t Get Your Head Around Sales Copy?
I have to admit, I’ve had this problem. I’m not a born sales person, and I really dislike the long, drawn out sales pages that internet marketers use. But that’s me – and if there’s one thing I’ve learned about writing for internet marketers: it is NOT about me.
The reason that sales copy works as well now online as it ever did in TV and print ads, is easily explained – great copywriters get inside the heads of their targets. They are able to stir the emotions of those people, and lead them through a carefully crafted process – to the point that they are oh, so ready to hit the ‘Buy Now’ button. Read the rest of this entry »
John Carlton Is Coming To Sydney – I’m Excited!
I’ve been looking forward to FastWebFormula2 for some time, as it is going to give me a fantastic opportunity to share some my latest SEO content writing strategies – with those who have been able to secure a ticket.
But one of the other reasons I am so excited about heading down to Sydney in September, is that some very special guests are flying in from North America, Switzerland and the UK, to add their expertise to this event – James Schramko’s internet marketing workshop. Read the rest of this entry »
When FREE Means PRICELESS
James Schramko’s internet marketing webinars. I know, because I am one of his original, and continuing students. So when he gives his students like me permission to invite guests to one of his webinars, the world shifts just a little.
Currently in Las Vegas rubbing shoulders with the likes of Jay Abraham, Australian James Schramko is recognized as one of the most cutting-edge exponents of internet marketing in the world. Read the rest of this entry »
The Shocking Truth About Internet Marketing
Why is it that I feel the need to provide an explanation when I tell people that I am a Writer and Internet Marketer. The writing bit they get, but adding the ‘internet marketing’ results in one of two optical responses:
* eyes glazing over, or
* eyes averted in embarrassment
The first reaction tells me that they have no idea what I’m talking about. The second tells me they are thinking of either (a) porn, (b) scams or (c) both. Read the rest of this entry »
