Media Releases Are Like Gold
Successful internet marketers have realized the value of submitting online Media Releases, and rightly so – they are extremely powerful for both traffic and links:
- When expertly crafted they can make ‘news’ out of an everyday business operation
- When distributed through premium quality services, they are picked up by the top online news agencies – all around the world
- When laid out with expertise – headline, summary, body, quotes, images, they have the power to become worthwhile content for online news sites
- When using well-researched keywords and anchor text well, your search engine rankings will soar
Writing and assembling a successful online media release requires employing strategies that are different from other types of SEO content writing, and even old-school offline media releases.
As well, there are different platforms and services that can be used for media release distribution and each will deliver different results.
I offer two packages for Media Releases:
1. Supply only of Media Release
2. A comprehensive service that includes:
The price for either service rests with the business niche concerned. For example material on a highly technical or medical nature, that requires more research time, may incur an extra premium. For specifics on what is included in each, please go to the Online Media Releases page.
To demonstrate actual, recent, results – here are some examples of media releases I have prepared for clients.
The first reflects results in Google just 10 days after the release:
In case you find the number of results for this exact search term difficult to read, it is:
But the thing about online media releases is that they go viral, and continue to work for you for weeks, even months after they are first published. Here is a real gob-smacking result from a media release I prepared for a client – the results are 5 weeks after first publication:
This release has proved immensely successful for my client, adding, they believe tens of thousands of dollars to the value of their business by virtue of their improved Google ranking. Just to make the page results quite clear:
These results are obtained through the professional construction of the media release, but to do so a writer needs to understand clients’ businesses. In both of the examples above, the clients had also invested over time (and continue to do so) in a variety of SEO content services with me, which has enabled me to really understand what they were trying to achieve with the online media release.
For specifics on what is included in each, please go to the Online Media Releases page.
To enquire about having me prepare and publish an online media release for you, I invite you to contact me.
Duplicate content myths quashed with ezinearticles.com WP plug
Here is some nice news from ezinearticles.com regarding the publishing of your SEO content on your site and with them – and proof they they don’t consider this ‘duplicate content’.
After testing it in Beta mode for a while, ezinearticles.com’s WordPress plugin has now gone live.
After installing this pluging you are able to publish your blog posts to EZA as articles – so those confused about whether EZA sees your site content as duplicate content can now rest easy. Read the rest of this entry »
Learning About Content Writing
If you enjoy writing, then learning how to write SEO content is a great career move – every website needs fresh, original content if it is to rank well with the search engines. AND if you are an internet marketer, but content creation is not your think – you also need to know how to create it – if only to be able to brief your outsourcer! My 3-Part SEO Content Coach program has been created to help you get the most from every piece of content you create.
>> Discover how to write for your internet marketing project at SEO Content Coach
Guest Presenter at Fast Web Formula
I was really flattered to be invited by highly-regarded internet marketer James Schramko to be a guest presenter at his FastWebFormula workshop in March 2010. This event has been sold out for some weeks and I am really looking forward to sharing some of my SEO content creation tips with those who are attending.
Creating SEO content, and using it in a variety of ways, would have to be one of the cheapest ways of getting traffic to your website. Knowing how to create a good article at the outset allows you to use it in many other ways. It is not hard but there are steps and rules to follow.
This information is the basis of a training product that I am launching at Fast Web Formula – it is SEO Content Coach, and it will be available to the general public from April 2010.
>> More information about Fast Web Formula
Faster Approvals promised by ezinearticles.com
Today the head honcho at ezinearticles.com, Chris Knight, announced that the free publishing site had really picked up its game and promised faster article approval turnaround times:
“Recent improvements make NOW the perfect time to submit your articles!
There’s an old adage around this part of the world that says, “Ya gotta make hay while the sun shines.” Essentially, it means that you need to take advantage of an opportunity before that opportunity slips away.
Boy, do we have an opportunity for you!
For many months, EzineArticles has been working hard to increase our editorial capacity and streamline our processes in an effort to reduce our article review times to less than 24 business hours. We’re happy to report that our efforts have finally paid off and we are enjoying the luxury of unusually fast review times.
If you’ve been hesitant to submit a large number of articles because of longer-than-usual review times, now is the time to act. With shorter review times come increased article submissions, so in the next few days we expect submissions to increase to fill our new-found capacity and this window of opportunity may begin to close.
Bottom Line: Make hay while the sun shines.
We look forward to seeing your next set of high-quality original articles!”
Source: http://blog.ezinearticles.com/2010/01/call-for-articles.html
This is great news for those internet marketers who want to pounce on product launches as they happen with great SEO Content. Let’s hope EZA will be able to live up to the promise….
Public Domain and Copyright
There is a wealth of free information in the public domain, mostly from government agencies, that can be used as the source of website content. Having authoritative material like this that can be modified to your purpose is really valuable when positioning yourself as an ‘expert’ in your niche.
Public domain refers to works that are not protected by copyright and are publicly available. They may be used by anyone, anywhere, anytime without permission, license or royalty payment.
A work may enter the public domain because the term of copyright protection has expired, because copyright has been abandoned, or in the U.S. because it is a U.S. Government work and there is no other statutory basis for the Government to restrict its access.
A work is not in the public domain simply because it does not have a copyright notice. Additionally, the fact that a privately created work is, with permission, included in a U.S. Government work does not place the private work into the public domain. The user is responsible for determining whether a work is in the public domain.
It is important to read the permissions and copyright notices on U.S. Government publications and Web sites. Many Government agencies follow the practice of providing notice for material that is copyrighted and not for those that are in the public domain. Examples of government agency copyright policies and statements are: National Library of Medicine, NASA Center for AeroSpace Information (CASI), and Library of Congress.
Note however that the terms public release, disclosure or dissemination mean the same as public domain are not synonymous and should not be used interchangeably. Public release, disclosure and dissemination describe the availability of a work. Publicly released, disclosed or disseminated information may be owned and protected by copyright, and therefore, not be in the public domain.
Food for thought?
Article Inspiration
For many people, internet marketers especially, finding what to put in an article can waste an inordinate amount of time. They might agonize over what to write about that will be relevant and interesting, but as with most things, its best to not over-analyse it. Once you start writing, your thoughts should grow from there.
Staring at a blank screen won’t get you anywhere so take the first step: open up a notepad on your desktop, and get ready to start copy/pasting – and you will soon see that I am NOT encouraging plagiarism here. First two steps:
- Look at your website, your keywords and your product/service
- Research what competitors’ (if any) are saying on their sites
Pull out the key elements: problems, solutions, features and benefits, and make a list. Each of these key points can be the subject of an article. This is the simplest way to get some direction, other are:
- Find a forum with members interested in your niche. Look at the questions they are asking or problems they have. (A good marketer will identify a potential product/service here!) Some simple research should be able to deliver the solution and provide fodder for several articles.
- Seek out a manufacturer’s site or government agency website – both often provide in depth, too technical information. Take the key points and dumb them down – you will end up with an article with substance but which is easy to understand.
- Visit a newsagent or drug store and browse the magazine racks for publications in your niche. Note the topics – and use them!
Articles don’t need to be works of art, but they do need to make sense, deliver value and have good grammar and spelling if you are to get maximum benefit from them.
The quest for quality SEO content is worth a bit of effort.
One article goes a long way
All internet marketers know the value of article marketing, and there are a lot of services that help get your articles great exposure. They are so important for link generation, and for attracting targeted traffic to your site.
By ensuring that you write, or have written for you, really good articles (with correct grammar, spelling and keyword placement), you have what it takes to be able to make them go a long way.
You can use each and every one as the ‘bones’ for:
• Forum posts
• Blog posts (your blogs as well as comments on other people’s)
• Squidoo lenses
• Hub Pages
• eHow pages, and so on Read the rest of this entry »
Ezinearticles.com – On The Warpath!
For many years ezinearticles.com has given article marketers the best exposure for their work. As with all good vehicles for internet marketers though, the site has felt the impact of those who would abuse it, to submit second rate articles that have been changed minimally from ones already on the site. But no more.
In the last few weeks there has been much whining and bitching in the internet marketing community about the tough stance ezinearticles is making on this. It is going to hurt a lot of them, especially those who are outsourcing the ‘spinning’ of articles, or who are using PLR. The more astute ones already know the value of quality articles, and now maybe, perhaps, the also-rans will stop the moaning long enough to realise that this is a GOOD thing! That maybe if they invest in what ezinearticles wants – ‘original, exclusive’ articles, their articles will find their way out of ‘problem status’ and be published..
Now by ‘exclusive’, EZA CEO Chris Knight, is at pains to point out that he is not saying that you can’t put your articles on your own website AND EZA. Of course you can. But what you cannot do is take that article, change the headline and the first few lines, and then submit it everywhere else. This is called ‘derivative content’ and it devalues not only the article on EZA, but the article on your website as well – and THAT is bad!
By using a human (with a good command of English!), and not spinning software, to rewrite your article will provide you with yet another original article for submission to EZA or one of the other article publishing or distribution sites. Treat EZA with respect and you will be rewarded with nice traffic.
Chris Knight explains more here: http://blog.ezinearticles.com/2009/10/derivative-content-be-gone.html
Before you write an affiliate testimonial…..
The US Federal Trade Commission has this week announced new guides relating to Testimonial Advertisements, Bloggers and Celebrity Endorsements. Internet Marketing Event Organizers take note! While there are many gray areas that need testing, e.g. Does is an affiliate relationship an “important connection between advertisers and endorsers”?
My reading is that affiliates who are not employees of the advertiser may not be caught in the net, if you are an employee-affiliate, there could be a problem. Read the rest of this entry »
