John Carlton Is Coming To Sydney – I’m Excited!
I’ve been looking forward to FastWebFormula2 for some time, as it is going to give me a fantastic opportunity to share some my latest SEO content writing strategies – with those who have been able to secure a ticket.
But one of the other reasons I am so excited about heading down to Sydney in September, is that some very special guests are flying in from North America, Switzerland and the UK, to add their expertise to this event – James Schramko’s internet marketing workshop. In my mind though the highlight will be seeing the amazing John Carlton again, and hear him cut through the BS of copywriting, taking people by the metaphorical hand and guiding their commitment finger “Buy Now” button.
John Carlton is a genius copywriter and he can help your business get more profit – just by making some changes to the way you do things.
John has been called “the greatest living copywriter” and “the most copied copywriter”, but what he is, simply, is a master of his craft.
If you are not familiar with John and his work, you will really enjoy this interview (link below), during which he reveals:
- The BEST way to research your market
- What has changed in online marketing
- How to be persuade people to buy right now
The Difference Between Web Page Copy And Articles
Powerful Articles For Your Website
I am often asked by clients to write SEO articles for their websites – something I enjoy immensely. Original articles are a great way to add quality content to your websites – when they are relevant, with correct keyword placement – search engines love them.
Once you have posted them to your site, you can then submit them, or variations of them to directories and networks. You can repurpose them into various Web 2.0 incarnations like Squidoo lenses or Hubs on HubPages.
On niche or affiliate blogs, they can make up the bulk of your content as posts.
Website Pages Are Different
Articles, however, should not be confused with authority website pages e.g. your static landing page (Home), Product or Services Pages, About, Privacy Policy etc.
To write the copy for these pages takes considerably more time and research in order to get the content just right. The style of writing is different, more informative and authoritative. It is usually designed to instill confidence in the visitor – to detail your bona fides, and professionalism.
Articles That Support Website Copy
Many of my internet marketing clients, once I’ve created their SEO website copy, will then request a package of SEO articles to support each page. Often they will have a “/articles” or “/blog” section on their website, sometimes visible to readers, sometimes not – but always visible to the search engines.
They will then add these articles to directories like ezinearticles.com or goarticles.com, or to article networks – all linking back to different pages on their websites.
Understanding The Difference Helps
When briefing an outsourcer who is experienced in SEO, it is vital that you both understand the purpose of the content you are wanting. If you have an authority site where you want copy that relates specifically to your business, products or services, to be used as informative website pages – be very clear about it.
If you ask for SEO articles instead, then you are sure to be disappointed with the result.
For most affiliate marketers, quality SEO articles will likely be all that you need to attract search engine love, but when you are looking for corporate or personal branding, you need to invest in a little more.
When FREE Means PRICELESS
James Schramko’s internet marketing webinars. I know, because I am one of his original, and continuing students. So when he gives his students like me permission to invite guests to one of his webinars, the world shifts just a little.
Currently in Las Vegas rubbing shoulders with the likes of Jay Abraham, Australian James Schramko is recognized as one of the most cutting-edge exponents of internet marketing in the world.
Those who pay to be members of his internet marketing forum know its value. They know that it is not the ‘get rich quick’ environment that so many scammers try to lead the unsuspecting to believe. But he makes it easier – he delivers chocolate coated chillies – he gives real, proven, tested information, in a way that is easy to understand. And they are constantly being fed up to the minute strategies and techniques that have resulted in so many of them building very, very successful online businesses.
However, one of the most prized features of being a member is the regular webinars that James Schramko conducts for his forum associates. With demonstrations and Q&A sessions, these have proven to push their online businesses through to the next level.
Free Webinar By Invitation
Because his students are constantly telling friends and colleagues about James, his strategies, techniques, tools and quality of mentorship, he is offering a very rare opportunity for non-members to attend a Free Internet Marketing Webinar, but by invitation only – yours is accessed here: Register For Free Webinar
Such a prized invitation, just released, is sure to result in a quick fill-up of available places; and it will likely change the lives of those participating. You see, James is not all froth and bubble. His success isn’t supported by smoke and mirrors. He is the real deal, and has real results to prove that what he does works.
Your Invitation
This private webinar is being held at an Australia-friendly time:
Thursday 5 August, 7.30 pm (Australian Eastern Time)
But you must register in advance in order to attend at:
The Shocking Truth About Internet Marketing
Why is it that I feel the need to provide an explanation when I tell people that I am a Writer and Internet Marketer. The writing bit they get, but adding the ‘internet marketing’ results in one of two optical responses:
* eyes glazing over, or
* eyes averted in embarrassment
The first reaction tells me that they have no idea what I’m talking about. The second tells me they are thinking of either (a) porn, (b) scams or (c) both.
Depending on the person and their ‘need to know’, I usually explain initially that I write content for people with websites, and that I have websites of my own. If they appear interested I will take it up a level.
Search Engine Optimization
I have an overly simplistic way of explaining SEO, and the role that my writing plays in the whole shebang. By then moving on to how I have information products of my own that teach others how to write for the internet as well – I introduce them to how this makes me an internet marketer.
There is nothing overly complicated about this, in is legit, honest, and it brings me an income from products that I create once, and sell over and over. Shockingly simple – some may say.
The Marketing Bit
The truth is though that successful internet marketing involves having a fast web formula – a proven strategy to bring your product or service to the eyes of your buying market, and persuade them to buy.
Having a nice website is perhaps the most inconsequential part of the process. You can have the most fantastic website in the world, but unless people visit it, you won’t make a cracker. You need to understand and embrace a variety of techniques and strategies to bring people to your site.
Shockingly time consuming unless you outsource some of the hack work.
Diversifying
Once you get involved in the internet marketing world, the opportunities (what I call the ‘pretty lights’) will amaze and distract you. It can be really difficult to stay focused on the things that are bringing you income. Copywriters can be very persuasive in leading you to hitting the “Buy Now” button for products and services that will make you rich before you know it.
However, when a real opportunity comes along, one that you have identified as filling a real need, seize it. I recently did this with my most recent product “DomainNameAction“. I had purchased several hundred domains over the years and developed around a quarter of them. The others were lying fallow, giving me no return on my investment.
If this was my case, I guessed, correctly, that it would be the same for other internet marketers. So I developed a service that put inexpensive SEO websites on my clients’ empty domains. Their sites are now ageing and indexed (really important when they come to develop them or sell them).
I have dabbled in a few other projects that did not pay off however – a rare and shocking confession from an internet marketer!
Are You Shocked?
So, here’s the thing. If I can be an internet marketer, so can you. It is not difficult, but there is a formula to follow if you wish to be successful, and researching your market plays a key role.
>> If you are able to be in Sydney Australia in September 2010, I recommend you learn about internet marketing techniques from one of the best in the industry.
The Changing Face of Working From Home
(This post is more information to listeners following my interview with ABC Radio on Wednesday 14 July 2010)
I remember when my mother used to work from home. She was a seamstress, and every week a clothing manufacturer would deliver her the components of dresses which she would then assemble. It was called ‘piecework’, and she was paid a pittance for the long hours she worked.
Her big industrial sewing machine would be whirring when I got up in the morning, and when I went to bed a night. There was great excitement for we kids when she was delivered pieces with sharp pleats – there was always pleated tissue paper involved, which made soft landings for somersaults and crude facsimiles of hula skirts.
My aunt took in ironing, and our neighbour created amazingly complicated hand-knits that carried high price tags in shops, but for which she received little.
It was in these ways that the women of my mother’s generation “worked from home”.
How The Internet Has Changed Things
I have been a full-time worker from home now, for almost 3 years, after a period of juggling it with another job. Deciding to free myself from the shackles of travelling time, set working hours, limited variety of work and creating profits for my bosses instead of myself, was the best decision I’ve ever made.
So what do I do? I work online – doing lots of different things. And the more I learn about the opportunities available, the more options I have. In fact there are so many ‘shiny lights’ of opportunities to distract me, its sometimes hard to stay focussed!
Writing For Others
My core business is providing written material for other internet marketers. In order to get their sites ranked well with the search engines like Google and Yahoo!, they need to have a steady stream of quality, original content added to their sites.
I provide this in the form of short articles and blog posts. There are definite techniques used in their creation, which is something that I’ve mastered over time. I also write online media releases, website page content, and the site/business owners’ bios for their sites.
Are You An Expert At ANYTHING?
Write an eBook and sell your knowledge
If you have specialised knowledge or expertise in anything – from knitting to fishing to 4 wheel driving – there are others in the world who need your knowledge. Writing an eBook – which can be anything from 20-500 pages, you can share your knowledge and profit from it as well. The beauty of the eBook is that you write it once, and it can keep selling for years without you lifting a finger. eBooks are delivered to the purchaser digitally, immediately their payment has been processed by an international payment processor like PayPal.
In 2009 I wrote an eBook, which, after the initial launch, continues to sell several copies each week. That may not seem like much, but I do absolutely nothing anymore to generate those sales – this is residual income.
Coaching
I have created a 50 page eBook, Overnight Writing Income, that shows people the opportunities that are available for writing online.
Most importantly though, I have created a three part coaching program, SEO Content Coach, which teaches both internet marketers and writers how to create SEO content in different forms.
Affiliate Marketing
One thing that people should realise is that they don’t have to have a product or service to do business online. Through affiliate marketing you can promote other peoples products and services – like mine – and receive an affiliate commission for doing this.
Affiliate marketing is an ideal way to get started in internet marketing.
>> Here is a free affiliate marketing training multi-media resource.
A Little On The Side
In my internet marketing journey, I have invested in hundreds of domains – www’s. On some I have built websites (yes, I’ve learned how to do this too!), but others were left empty.
I realised that these are wasted resources that should be monetized to reach their full potential, but finding the time to do it was a problem. So I outsourced this. In the process of so doing, I discussed this with colleagues, who were all in the same situation: lots of domains, lying fallow.
So I recently launched DomainNameAction.com – a service that will build affordable sites on my clients’ empty domains, with their affiliate banners added as well. This is a whole new business model, that no-one else is doing (yet!).
What Others Are Doing
I have colleagues who are providing accountancy services, graphic design and consultancy services to people online – all from home. Others have products or services that they are marketing online – to an audience of ‘the world’ rather than their home town.
People with disabilities who have trouble getting to a work environment because of physical or psychological hardship, are doing well with internet marketing.
Here are some free videos that provide more information about internet marketing. >>Access Free Videos<<
I learned about doing business online from my mentor, and client, James Schramko, who is holding is second and final workshop for 2010 in Sydney in September 2010. It is an ideal launchpad for anyone wanting to learn about internet marketing, and the opportunities that are available (with loads of pre-event training material supplied for the complete novices!) It is an intensive 3 day workshop. Learn more >> here <<.
Don’t Do It Alone
If you are keen to become involved in internet marketing, my advice is to find a mentor, as I did. Finding an expert in the field to get you in touch with the basics, and who can take you to the next level as and when you are ready is vital. Please feel free to contact me for suggestions.
Good luck
Kerry
Fast Web Formula Bonus Tips for Increasing Productivity
One of my clients, Internet marketing genius James Schramko, recently announced the schedule for his Fast Web Formula 2 workshop happening in Sydney from September 10 to 12, 2010. James is arguably the best hands-on trainer of internet marketers in the world. The information is real, up to date, and proven to work – and it is this he shares in his workshops.
I have been invited by James to be one of his guest presenters, to build on what I revealed at the first Fast Web Formula in March 2010. Because of this, and because I am so impressed with James’ mentorship, I am offering a sensational FastWebFormulaBonus only for people who buy through me.
Since the strategies he will be revealing are going to be different from what he taught participants early this year, James is now giving away his previous mindmap along with other valuable training material as his Fast Web Formula Bonus.
Why Fast Web Formula
Like most Internet marketers, James started out as an eager neophyte who started learning the ropes of this business from scratch. Armed with the right mindset and perseverance to succeed, James spent years studying Internet marketing, testing and measuring tools and applications until he hit the right formula for success.
It is the same formula that James is teaching in his workshops and because the system is simplified for you, you’ll see visible results almost instantly, thus the name “Fast Web Formula”.
Tips for Increasing Productivity
Aside from taking the right action immediately, James also identifies time wasters and recommends the following tools and systems as well:
- Fast Internet connection: Accomplish more in less time with the fastest Internet connection that you can afford. It is a basic investment for your business and will pay for itself.
- Whiteboard: Leaving visual reminders where you can constantly see them and revise them is an essential for any business.
- Double screen: Successful Internet marketers with multiple businesses consider these important assets.
- The right cart: This enables your affiliates to sell your products easily while you focus on other businesses.
- Outsourcing: Get other people to do the grunt work of Internet marketing for you while you focus on finding new clients, establishing joint ventures and starting new business models.
- Management system: Run a virtual office from anywhere in the world and manage a team situated in various countries easily using a system like Basecamp. This sophisticated application also allows you to run your team on autopilot without a hitch.
Training bonus
James is also throwing the following for free:
* Fast Web Formula 2010 training set of 12 DVDs
* Business Internet Formula
* 60-day access to SuperFast Results
He is giving these resources for free because Fast Web Formula 2 will be more comprehensive and advanced than the first. By getting the Fast Web Formula Bonus now, you can immediately transform your business even before attending the second training workshop from September 10 to 12, 2010 in Sydney.
If you ARE looking for elite level internet marketing and can be in Sydney for September 10-12, 2010, then purchasing a seat at Fast Web Formula 2, could be the best investment you ever make.
>> More information on FastWebFormula2
Dress Up Your Naked Domains
How many domains do you own? If you are like thousands of people, particularly internet marketers, then the answer could be ‘hundreds’. The bigger question however, is how many of these are naked domains – without sites on them?
Domain buying has become big business, with people making big profits through domain flipping. However, even before this business model became popular, people were buying domains they didn’t use:
* they had a great idea for a product
* they wanted to tie up all the variations of one that they were using, e.g. they purchased the .net, .biz, .org domains even though they just build upon the .com.
* they thought the name might be worth something in the future
* they made a typo and purchased one in error!
* they saw a trend and thought to buy into it
Trends pass, as do ideas for products, but the domains remain, often sitting in your domain register account, naked and unloved.
Profit Potential
These domains should not, however, be thought of as worthless or a waste of money. Rather, think of them as online real estate, property that will appreciate immensely – with the addition of a site with original content.
The people who are in the domain trading business value aged indexed sites with content – they are worth more because they have a ‘history’ with the search engines. Internet marketers value them because they can replace aged content with their own, and reap the SEO benefits of launching a new product on an aged domain.
A Matter Of Time
Of course, building a website, even a simple one, on 10, 20 or 50 domains is time consuming. Time that you could otherwise spend on activities that earn you income right now.
But looking to the future profits that could be gained from your domain stockpile should not be ignored. Even by pointing 10 at a time to your web host and adding a simple site, you can work you way through your list and begin to really increase the value of these assets.
The first step is to log in to your registrar, or registrars, and export lists of all of the domains you own. Note on the list which you have pointed to your nameserver and set up accounts. This should give you a clear idea of the ones you need to start working on to build their value.
Is it time you took some domain name action? If it is, then I have just launched a new product called, funnily enough, DomainNameAction, which will put WordPress websites, with drip fed content for less than $US32/domain (based on a 50 domain pack).
>>> Get more details, and see an example site, at DomainNameAction
Media Releases Are Like Gold
Successful internet marketers have realized the value of submitting online Media Releases, and rightly so – they are extremely powerful for both traffic and links:
- When expertly crafted they can make ‘news’ out of an everyday business operation
- When distributed through premium quality services, they are picked up by the top online news agencies – all around the world
- When laid out with expertise – headline, summary, body, quotes, images, they have the power to become worthwhile content for online news sites
- When using well-researched keywords and anchor text well, your search engine rankings will soar
Writing and assembling a successful online media release requires employing strategies that are different from other types of SEO content writing, and even old-school offline media releases.
As well, there are different platforms and services that can be used for media release distribution and each will deliver different results.
I offer two packages for Media Releases:
1. Supply only of Media Release
2. A comprehensive service that includes:
The price for either service rests with the business niche concerned. For example material on a highly technical or medical nature, that requires more research time, may incur an extra premium. For specifics on what is included in each, please go to the Online Media Releases page.
To demonstrate actual, recent, results – here are some examples of media releases I have prepared for clients.
The first reflects results in Google just 10 days after the release:
In case you find the number of results for this exact search term difficult to read, it is:
But the thing about online media releases is that they go viral, and continue to work for you for weeks, even months after they are first published. Here is a real gob-smacking result from a media release I prepared for a client – the results are 5 weeks after first publication:
This release has proved immensely successful for my client, adding, they believe tens of thousands of dollars to the value of their business by virtue of their improved Google ranking. Just to make the page results quite clear:
These results are obtained through the professional construction of the media release, but to do so a writer needs to understand clients’ businesses. In both of the examples above, the clients had also invested over time (and continue to do so) in a variety of SEO content services with me, which has enabled me to really understand what they were trying to achieve with the online media release.
For specifics on what is included in each, please go to the Online Media Releases page.
To enquire about having me prepare and publish an online media release for you, I invite you to contact me.
Duplicate content myths quashed with ezinearticles.com WP plug
Here is some nice news from ezinearticles.com regarding the publishing of your SEO content on your site and with them – and proof they they don’t consider this ‘duplicate content’.
After testing it in Beta mode for a while, ezinearticles.com’s WordPress plugin has now gone live.
After installing this pluging you are able to publish your blog posts to EZA as articles – so those confused about whether EZA sees your site content as duplicate content can now rest easy.
There are some things to consider though.
1. Resist the temptation to post to your blog and EZA at the same time. Always post to your own site first – you don’t have to use the EZA option right away.
2. You do have to be careful of keyword density of in your blog posts for this to work – most of us know that EZA are crazy strict on limiting keywords to 2% density. In my experience keyword in heading, first and last paras and once more is adequate for SEO, and should fit with the EZA guidelines.
3. Also if you are engaging in self-promotion and mentioning affiliate products etc in your blog post, EZA will likely reject them. So only use informative, non-promotional posts for use with this plugin.
I suspect this is one way that EZA are veryifying the source of what may appear to them to be ‘duplicate content’, so in my opinion is a good way to avoid any unnecessary clarification communication with them. If it comes from your site, they will see that it is yours.
I am going back through various posts now to see which I can use to test this plugins efficiency, but for you to learn more, here is the video link: EzineArticles WordPress Plugin
Why Kyle Tully Is My Client
Over the last few years I have had the good fortune to meet and work with some of the most exciting internet marketers. Exciting? Yes, because when I met them they were just starting out on their IM journey, and today they are some of the most highly regarded internet marketers in the world. They are the people who are setting a new standards, raising the benchmark when it comes to new product innovation.
One of these is Australian, Kyle Tully, who through his Consulting Tycoon program, is teaching hundreds of smart people how to become consultants to offline businesses. Kyle has learned the value of article marketing and is one of my ongoing clients for SEO Content. It is sometimes difficult to explain to (particularly new) internet marketers why they should invest in quality content, when they can by cheapie articles elsewhere. Here is Kyle’s take on this:
Do you need my help with SEO Content?
News & Events
John Carlton Is Coming To Sydney – I’m Excited!
August 2010I've been looking forward to FastWebFormula2 for some time, as it is going to give me a fantastic opportunity to share some my latest SEO ...
When FREE Means PRICELESS
July 2010James Schramko's internet marketing webinars. I know, because I am one of his original, and continuing students. So when he gives his students like me ...
Valued Clients
"Kerry Finch has been helping me with content and articles for a long time. I can highly recommend her services, and if you’re looking to learn how to become an article writer just like Kerry, then I recommend her information products. She has great information, she knows exactly what she’s doing, she’s researched it – she does this for a living, and she’s damn good at it. So make sure you take Kerry up on her writing and coaching offers - she’s really good, and I highly recommend her services."
"My partner and I own and operate a small gym in the centre of Sydney - a very competitive market to say the least! We had spoken to so-called SEO and Google experts for months and they told it would take months to get the first page of Google for our keywords.
Well now they have not met Kerry Finch. Using Kerry's article writing and distribution service we hit page one within 3 weeks and we had not use any other SEO strategy at all.
To top that, she is a wonderful lady and so, so, so helpful.
My advice stick to what you know or what you do best, and let others do what they do best.
I very highly recommend Kerry to anyone looking to kick butt in any market on the net.
"
"I’m thrilled to tell you that your advice has made a huge increase in my income! You know that I had already fumbled around and found some useful information on my own, and had some money dribbling in.
But with just a few nuggets of your wisdom and advice, I’ve landed two long-term writing projects just this week! (I equate everything to bills- so these two projects
will pay our mortgage payment)
My next goal is to re-read Overnight Writing Income and find more golden nuggets to put to use padding my bank account!""
"I am new to internet marketing and needed some good articles and blog posts to get me started. Kerry was incredibly helpful, and her service was exceptional. Her articles and posts were not only well written but covered different aspects of the topic incredibly well. Publishing the articles according to Kerry’s suggestions has resulted in driving extra traffic to my site, resulting in increased sales of my eBooks. I couldn’t have asked for more! If you are looking for high quality articles, great service and speedy response, then Kerry is your gal!"
