The Shocking Truth About Internet Marketing
Why is it that I feel the need to provide an explanation when I tell people that I am a Writer and Internet Marketer. The writing bit they get, but adding the ‘internet marketing’ results in one of two optical responses:
* eyes glazing over, or
* eyes averted in embarrassment
The first reaction tells me that they have no idea what I’m talking about. The second tells me they are thinking of either (a) porn, (b) scams or (c) both. Read the rest of this entry »
The Changing Face of Working From Home
(This post is more information to listeners following my interview with ABC Radio on Wednesday 14 July 2010)
I remember when my mother used to work from home. She was a seamstress, and every week a clothing manufacturer would deliver her the components of dresses which she would then assemble. It was called ‘piecework’, and she was paid a pittance for the long hours she worked.
Her big industrial sewing machine would be whirring when I got up in the morning, and when I went to bed a night. There was great excitement for we kids when she was delivered pieces with sharp pleats – there was always pleated tissue paper involved, which made soft landings for somersaults and crude facsimiles of hula skirts. Read the rest of this entry »
Fast Web Formula Bonus Tips for Increasing Productivity
One of my clients, Internet marketing genius James Schramko, recently announced the schedule for his Fast Web Formula 2 workshop happening in Sydney from September 10 to 12, 2010. James is arguably the best hands-on trainer of internet marketers in the world. The information is real, up to date, and proven to work – and it is this he shares in his workshops.
I have been invited by James to be one of his guest presenters, to build on what I revealed at the first Fast Web Formula in March 2010. Because of this, and because I am so impressed with James’ mentorship, I am offering a sensational FastWebFormulaBonus only for people who buy through me. Read the rest of this entry »
Why Kyle Tully Is My Client
Over the last few years I have had the good fortune to meet and work with some of the most exciting internet marketers. Exciting? Yes, because when I met them they were just starting out on their IM journey, and today they are some of the most highly regarded internet marketers in the world. They are the people who are setting a new standards, raising the benchmark when it comes to new product innovation.
One of these is Australian, Kyle Tully, who through his Consulting Tycoon program, is teaching hundreds of smart people how to become consultants to offline businesses. Kyle has learned the value of article marketing and is one of my ongoing clients for SEO Content. It is sometimes difficult to explain to (particularly new) internet marketers why they should invest in quality content, when they can by cheapie articles elsewhere. Here is Kyle’s take on this:
SEO Articles – The Two Types You Need
I am often asked why I have two price points for my 400 word SEO articles, so I thought I’d clarify why this is so, and why it is necessary to have two different types of articles for successful internet marketing campaigns.
1. Authority SEO Articles
These are the articles that you would want to put your name (or your client’s name to). They are well researched, and provide valuable information on your topic. Keyword placement is at the level to make it acceptable by article directories like ezinearticles.com.
Now this keyword thing can be a bit tricky. Let’s assume that your keywords are, for example, “learn about internet marketing”. When writing an article on this topic, it is only natural that the words “internet marketing” will appear often, without you even trying to stuff them into your article. Regardless of intent however, some publishing sites will reject such an article because of overuse of keywords. So to avoid this, limit your keywords to the heading, first and last paragraph and once more in the body.
Substitute Words
In our example above you might find that words like “online marketing”, “IM”, “online business”, “e-business” and “e-commerce” can be substituted if you need to reduce the number of keywords used. I find it best to write the article as I think it, and then go back and replace keywords if necessary.
2. Backlink Articles
While these articles should make sense when read by a human, chances are they won’t be read at all. These are the articles that you will send to article networks and blog networks. These networks offer your articles (with links intact), to members, for use on their sites. The members need content for SEO – that is the benefit to them. But the benefit to you is that all of those sites will have links to yours – and the search engines will see this and rank your site as an ‘authority’ for your keyword.
With these articles you are able to use your keyword a little more generously, but most networks will restrict you to three links for a 400 word article. Because they are so powerful, it is good to have a second keyword in these articles, or link them to a second page within your site.
Save Money
It is important to have both types of article as part of your internet marketing plan. A cost effective option is to write or purchase a set of quality, well written “Authority” SEO articles, and then have them rewritten to create the backlink articles. Many of my clients do this.
There are many more ways to use your top quality articles – and this is a process that I am taking my SEO Content Coach students through right now.
SEO Content Coach
You know, it doesn’t matter whether you are going to create your own content, if you are going to outsource it, or if you want to create a business out of being an SEO content creator, you need to know what is involved.
Why Do Internet Marketers Need To Know This?
Many successful internet marketers do outsource their content creation – SEO articles, blog posts, Squidoo lenses, transcriptions, video, audio (the types of content that can be used on websites continues to grow). But the ones who do this successfully, do not blindly throw work at outsourcers and accept what is returned. They KNOW what is good SEO content, and what is not worth publishing in any form.
They know what makes a great SEO article, and they know how to ask for exactly what they need – content that has been assembled correctly, with keyword placement that will endear them to the search engines. They have learned the value of good, well-written, quality articles. Take one and rework it for many different applications.
The Birth of SEO Content Coach
It is this that I teach in SEO Content Coach. I find that many of the newer internet marketers for whom I provide content, are missing the ‘need to know’ stuff about SEO Content creation. They rely on me to know what they need. Now that’s fine for as long as they are my clients. But for those whom I have to waitlist or turn away (e.g. I rarely accept two clients within a competitive niche), they really need to know what they need to ask of outsourcers.
I explain what article marketing is, and how it can be one of the cheapest forms of SEO marketing – if you start off with quality material.
I show you how to:
- create an optimized article
- post it to an article directory for best results
- convert that one article into a Squidoo lens, eHow article, MP3 and more
- rewrite the article for submission to an article distribution services – really powerful stuff if it is backlinks you want, and YOU DO!
For Writers
If you are a SEO content writer, or an aspiring one, then you will find SEO Content Coach an invaluable guide to how best create worthwhile content that your clients, and the search engines, will value.
But especially for you, I have included a section on running your business -
- Where to find work
- How to bid on projects
- A copy of my Brief
- Setting up your business website…… and loads more,
- Including links to all the resources you will need.
I’ve been sharing my SEO content creation knowledge for sometime now, and am sure that both internet marketers and writers will benefit from purchasing my SEO Content Coach program.
Sharing The Love
Standing in front of 220 super-motivated internet marketing stars in the making was electric! Those attending James Schramko’s Fast Web Formula internet marketing training workshop were treated to three days of comprehensive instruction on the latest strategies, techniques, tips and tools from a variety of speakers.
Guest Speakers
Breaking with his previous formula, for this event James invited some guest presenters – experts in their field – to share their knowledge with participants. The speakers also made themselves available for chats during the breaks and some great bonds were formed.
Speakers included:
Dean Hunt from the UK, a real Buzz Marketer who had the audience tittering over his ‘package’
“SEO” Steve Ovens, a home-grown Aussie SEO expert, who injected a little ‘geek’ into the mix
Affiliate marketing wiz, Peter Parks, flew in from Canada to whisper his secrets into any ears that turned his way
The unassuming Sydney-sider Kyle Tully, had the audience captivated as he described the opportunities available for consulting to offline businesses
And then there was me…..
I enjoyed sharing what it takes to create a good article, and outlining how one well-written article can be morphed into many different incarnations – including video and audio. It was a real eye-opener, even for some of the more advanced internet marketers present.
SEO Content Coach
This was the perfect opportunity for me to launch my 3 Part Training Program, SEO Content Coach, and the response was overwhelming! I am so looking forward to working with my first 30 students and keeping them up to date on new opportunities for stretching their articles further!
>> Learn more about SEO Content Coach
Guest Presenter at Fast Web Formula
I was really flattered to be invited by highly-regarded internet marketer James Schramko to be a guest presenter at his FastWebFormula workshop in March 2010. This event has been sold out for some weeks and I am really looking forward to sharing some of my SEO content creation tips with those who are attending.
Creating SEO content, and using it in a variety of ways, would have to be one of the cheapest ways of getting traffic to your website. Knowing how to create a good article at the outset allows you to use it in many other ways. It is not hard but there are steps and rules to follow.
This information is the basis of a training product that I am launching at Fast Web Formula – it is SEO Content Coach, and it will be available to the general public from April 2010.
>> More information about Fast Web Formula
