The Invisibility Cloak of Corporate Websites
Corporations and large businesses invest hundreds of thousands of dollars on their websites, yet smaller competitors and review sites – even sole traders – are dominating the search engine results in their niches.
The thing is though, often they don’t even realize this is the case because when they view their websites it is often the result of using a bookmark or entering the URL directly. They are looking at their websites through tunnel-vision.
This is rarely how their clients, prospects, customers, competitors, potential JV partners and consumers search for them.
Printers and Ice Cream
Here is an example. Today I searched for “best laser printer” expecting to see the major manufacturers appear on page one Read the rest of this entry »
Press Release Success Celebrated In Client Podcast
Receiving positive feedback from clients is the best encouragement to continue to provide great service – at least that’s how it works for me!
When I receive unsolicited testimonials whether in video or in text, it is just the best feeling. Having recommendations broadcast to the world via Podcasts, however, has added excitement.
In the past, several of my long-term clients have acknowledged my services in webinars and podcasts, for which I am extremely grateful. But yesterday, a new client, who was so impressed with the immediate results from a press release I prepared for him, shared those results with the world.
Luke and BoatsPlus
Several weeks ago I was contacted by a new client, Luke Moulton, who wanted an SEO press release created to announce a new classifieds service that he’d added to an established website, BoatsPlus.com.au
There are several big players in the boating niche, all of which are affiliated with newspapers or magazines – with the associated financial backing. Naturally Luke, an experienced internet marketer and small business specialist, wanted his website ranking well with the search engines in order to compete with the big guys.
Luke is rather happy with the 10,000 backlinks (so far!) he has received from our press release, and shared the process with the tens of thousands of people who subscribe to the Small Business Big Marketing Podcasts.
>>View The Release<<
The Podcast
In the podcast Luke Moulton and Tim Reid discuss some recent projects and strategies in small business marketing, with some nice tips thrown into the mix. I recommend you listen to the whole podcast, and to take note of the press release discussion at about the 20 minute mark.
Create News When There Is None
I’ve just posted this message in a private internet marketing forum to which I belong, and thought I’d share it here as well. It relates to ‘creating’ news for press releases when you really have none, but want to reap the SEO benefits of publish a release by one of the premium PR networks.
“When asked to write Online SEO Press Releases for clients, I always ask for some specific information – much of which would apply to all types of written content: Read the rest of this entry »
What Does Your Client REALLY Want?
Excellent service providers and consultants work really hard to provide the very best to their clients, and this doesn’t just happen by accident.
Particularly in the case of new clients, where no prior relationship exists, it is really important for both parties to have a clear idea about the expected outcome of a project. By clearly spelling out what is required, how it is to be accomplished and when it will be completed are the basics, but the type of project will dictate other requirements and outcomes. Read the rest of this entry »
The Difference Between Web Page Copy And Articles
Powerful Articles For Your Website
I am often asked by clients to write SEO articles for their websites – something I enjoy immensely. Original articles are a great way to add quality content to your websites – when they are relevant, with correct keyword placement – search engines love them.
Once you have posted them to your site, you can then submit them, or variations of them to directories and networks. You can repurpose them into various Web 2.0 incarnations like Squidoo lenses or Hubs on HubPages.
On niche or affiliate blogs, they can make up the bulk of your content as posts.
Website Pages Are Different
Articles, however, should not be confused with authority website pages e.g. your static landing page (Home), Product or Services Pages, About, Privacy Policy etc. Read the rest of this entry »
One article goes a long way
All internet marketers know the value of article marketing, and there are a lot of services that help get your articles great exposure. They are so important for link generation, and for attracting targeted traffic to your site.
By ensuring that you write, or have written for you, really good articles (with correct grammar, spelling and keyword placement), you have what it takes to be able to make them go a long way.
You can use each and every one as the ‘bones’ for:
• Forum posts
• Blog posts (your blogs as well as comments on other people’s)
• Squidoo lenses
• Hub Pages
• eHow pages, and so on Read the rest of this entry »
New Service: Blog Post Comments
Few could argue that fledgling sites take time to gather followers, and blog post with out reader feedback can look very lonely. So in the time that it takes to establish a site and attract followers, my team and I will give your blog some SEO commenting love.
Don’t be mistaken though, I am not offering to post useless one-line irrelevant comments to your site. They will be unique, relevant and worthwhile, designed to stimulate responses and more conversation.
More information about this confidential service is available on the Blog Post Comments page