Document Sharing SEO Tips
Sharing content is the leading activity in social networks as Facebook reveals that its users share more than 30 billion pieces of content each month. This is why Internet marketers are turning to document sharing SEO websites for syndicating articles and other content types to a huge audience.
File sharing websites existed for quite some time and were designed primarily for storing and sharing files among selected users. As Internet technology became more sophisticated, additional options for sharing files in websites, blogs and social media created an awareness of the powerful effect of document sharing SEO strategies.
Find targeted keywords: At the cornerstone of SEO are keywords which must be carefully researched, relevant and laser targeted. Online keyword research tools can help determine the appropriate phrases to use throughout your documents.
Create quality content: Content quality is still important in document sharing. Internet users love to share informative and helpful content. You can write your own articles or outsource this task to SEO writers. Most Internet marketers accumulate articles and can recycle these documents by tweaking them a bit or adding a few design touches to give them a fresh look.
Link your keywords: Article distribution websites publish documents containing links but there’s no guarantee against their removal once these are shared. File sharing sites also allow you to insert hyperlinks in documents using keywords as anchor text but the big difference is in the ability to save and upload them as PDF files which help in preserving those links.
Keywords in filenames: Search engines view document titles when indexing pages and content sharing sites often adopt the filenames of uploaded documents as their titles. Before an upload, make sure that your document has been saved under a filename containing your targeted keywords for extra SEO advantage.
Document size and format: The size of your document will depend on the information you share although most SEO articles maintain a standard word count of 400 to 600 words. Since you’ll be sharing files “as is”, always use readable font types and sizes such as Arial 14-pt.
Unlike traditional article distribution sites, you can upload documents in a variety of formats including Excel, PowerPoint, and PDF. Exercise your creativity with any of these formats to add visual appeal using color, magazine styles and images.
Other document sharing SEO strategies include synchronizing uploads with your social networks, pinging your content at Pingler and Pingoat and inserting your website links at the footer of your documents.
Document Sharing SEO Guide for Internet Marketers
Internet marketers regularly use document sharing SEO tools for disseminating articles to a massive audience. Traditional article distribution websites perform this service but exercise editorial control which tends to limit an article’s SEO value. Innovative marketers increasingly use file sharing sites as they observe how content hosted on these sites tend to rank well and attract sizeable traffic.
File sharing sites such as Scribd and Box.Net are primarily used for sharing files among readers, colleagues, co-workers, team members and clients. Often free of charge for minimum storage sizes, these sites allow you to upload and immediately publish documents in various formats such as spreadsheets, Power Point presentations, and PDF files. When set for public viewing, these documents become readily available for sharing to a large audience.
Simply publishing your articles on file sharing sites, however, will not instantly boost your website’s search rankings. You still need to observe document sharing SEO techniques for transforming your articles into traffic magnets.
Create quality content: A universal principle of SEO involves publishing quality and useful material. Content that is helpful to the reader and relevant to the topic are often viewed and shared among readers.
Document size: For purposes of SEO, an article should have between 400 to 600 words. At this word count range, an article should be able to provide enough details without losing the attention of its readers.
Font size: Using the right font size adds visual appeal and promotes readability. For ordinary articles, a 14-point font size is generally sufficient. In some cases, varying font sizes can add impact or neatly present certain types of documents such as newsletters and pillar articles.
Files and titles: Search engine bots are known to view and index keywords appearing in a document’s title. In order to maximize SEO value of a document’s title, make it a habit to save articles under file names containing your targeted keywords as document sharing sites often adopt the same filename as the article’s title.
Keyword use: Keywords are still essential in articles you share. Place targeted keywords strategically throughout your document and link at most 3 of these to different pages on your website to promote indented listings at search engine results pages.
Unlike article distribution websites, document sharing SEO sites allow you to customize the appearance of your articles by incorporating color and images for visual appeal. To ensure that your links are retained after sharing, experts recommend saving and uploading documents in PDF format.
Why Internet Marketers Use Document Sharing Sites for SEO
Business owners and Internet marketers need to exhaust all their options to obtain organic search rankings using a combination of tools such as document sharing sites. Typically free platforms for sharing articles and web content, these file sharing sites deliver similar, and in some cases, even better results than traditional article distribution websites.
Various document sharing sites exist around the Internet usually to support cloud computing, outsourcing teams and virtual offices. Sharing is done by uploading documents in various formats such as Word, Excel, PowerPoint, rich text and PDF. Users have the option to set their documents for public or private views. The real SEO power begins when files are set for public viewing because sharing options allow documents to go viral.
SEO experts who have been using content sharing sites reveal how search engines quickly pick up new uploads and are now recommending the inclusion of these sites in every Internet marketer’s toolkit.
What you need
Quality content: Unlike traditional article distribution websites that require only original content for publication, content sharing sites don’t exercise editorial control so it’s possible for users to get fresh mileage out of helpful and relevant articles from their archives.
PDF converter: PDF or portable document format is the ideal file type for saving and presenting your articles in sharing sites. This format is readable across various computer setups including mobile phone devices and tablets and preserves the integrity of documents including their clickable links.
Sharing site accounts: Scribd and Box.net are just some of the few content sharing sites you can find on the Internet. A quick search online can reveal dozens of applications that are often free up to a specific storage limit. Internet marketing experts recommend trying more than one out at the same time and to compare SEO results.
SEO techniques: Keyword research and placement, deep linking and other on-page SEO techniques remain essential in document sharing strategies. Include your targeted keywords in the document title and filename, and in three other locations on the body of your article. Link these phrases to various pages on your website to obtain indented listings. Maximize your document’s SEO power by adding website links at its footer.
Document sharing sites are expected to hit the mainstream of SEO to meet the increasing demand for interesting and useful resources regularly shared in social networks such as Facebook and Twitter. Learn how to use them for boosting site traffic and sales from Internet marketing specialists.
Using Document Sharing Sites for SEO
Recognizing the supremacy of quality content in SEO, Internet marketers continue to exhaust a variety of possibilities for sharing content on the Web. Online marketers may use article distribution websites to channel their articles to a massive audience but are hampered by high costs and strict internal rules unlike the free and easy to use document sharing sites.
Businesses and professionals generally use document sharing sites for project management, online collaboration, cloud computing, document storage and other related activities. It allows members of a team, colleagues, co-workers, and clients to access documents anywhere in the world and at any time. When set for public viewing, these sites enable search engines to index and rank document URLs accordingly.
SEO Benefits
Article sharing: People love to share interesting or helpful content in blogs and social networks. Sharing sites allow you to upload text files, PowerPoint presentations and PDF files for others to download and share. Most file sharing sites include buttons for sharing content in major social networks such as Facebook and Twitter.
Clickable links: Unlike most article distribution sites, file sharing websites allow you to create links to your website using words appearing throughout your document. For added SEO boost, consider linking appropriate text to different pages on your website. This method produces indented listings on search engine results pages.
Easy publication: Major article distribution sites impose stringent rules in the preparation, rewriting and submission of articles as pre-requisites for distribution. As a result, Internet marketers ordinarily spend some time tweaking content to suit the requirements of article distribution networks. On the other hand, file sharing sites do not exercise editorial control over the content you can upload. Sharing can begin within seconds from uploading your articles.
In addition to their impact on SEO, document sharing sites offer flexibility in the format and appearance of content. You can upload professional looking PowerPoint presentations, colorful and well designed newsletters, or use high impact fonts at various portions of your article. These possibilities allow your content to stand out and attract more viewers to your site.
Anecdotal evidence suggest that articles appearing on document sharing sites seem to rank better than those coming from traditional article distribution networks. The variety of file sharing sites that you can find online such as Scribd, Issuu and Yudu are usually free of charge. Try a couple of sites and compare results to determine which ones work for you.
Document Sharing For SEO
Most internet marketers use article marketing as part of their marketing strategy.
You can use reproduced/PLR or spun articles (what I consider ‘low grade’ articles) for submission to article and blog networks to improve you SEO by getting backlinks – no news there.
Most importantly, you know that by writing or having written, premium articles, you can establish authority and credibility in your particular niche/s. You can add these articles to you websites as valuable, relevant content, and then submit them to the better article directories as well. You can spin them, alter them, slice and dice them.
But here’s a scoop – you don’t have to leave it at that. Here is yet another – extremely powerful – way to use that content. Read the rest of this entry »
Deciphering Internet Marketing Language
Your FREE Internet Marketing Glossary is here >>>
Internet marketing language is in a constant flux as new terms are coined along with the emergence of trends and innovations. Beginners and seasoned marketers alike find it necessary to keep abreast of the latest terms as part of their continuing internet marketing education or risk obsolescence in their techniques.
Marketers may have observed that Internet marketing language combines computer speak and traditional marketing lingo. Words such as “webinar” and “email marketing” are some examples of the merger of both worlds. And because the Internet marketer deals largely with the high tech world of computers, “HTML”, “XML” and “CMS” are inevitable. But unless you engage in web development and programming for your business, a basic understanding of these abbreviated terms is often sufficient.
Internet marketing trends
The ongoing development of Internet marketing language depends on current trends and new technologies being used for the business. This explains why a survey showed that words like “Facebook” and “social media marketing” were some of the popular terms being searched in 2010. Video technology is still the hottest tool to hit the Web scene as it enters the mainstream of online marketing. Bloggers, website owners and web developers are expected to upload more videos and use the “iframe” technique to enhance site visitor experience.
While SEO continues to be a major challenge in the New Year, words relating to SEO such as “off-page”, “on-page”, “algorithms” and “deep linking” should form part of every Internet marketer’s vocabulary.
Localized search is an increasing Internet behavior that will experience a major boost from Google Places (an online directory service similar to the Yellow Pages). This trend is leading more Internet marketers to focus on “niche marketing” and to research for “long tail keywords” to boost their website’s search rankings.
Internet sales will also be coming from more mobile users this year as cellphone users are replacing their units with smartphones and tablets. Marketers are expected to respond by utilizing “apps” (applications) for bringing their products to this growing market and to update their websites by activating mobile versions.
Internet marketers are responding to the development of Internet marketing language by compiling their own dictionaries and publishing them online for others to use. A quick survey of available resources shows only a handful that may be considered reliable and easy to use. Newcomers appreciate how the updated versions of dictionaries are free, easy to use and comprehensive. The best ones are those created by seasoned marketers and writers. Download your own free copy today.
Free 2011 Internet Marketing Glossary of Terms
Your Free Internet Marketing Glossary >>>
Internet marketers start the year by predicting trends, reviewing previous strategies and formulating new ones for the year. Among the tools anyone must have this year is an updated Internet marketing glossary of terms. This handy item provides a quick guide to all the basic terms every beginner should know including the latest words that seasoned marketers must add to their vocabulary.
An Internet marketing glossary of terms contains definitions of all the basic words, phrases and acronyms that are commonly used in the business, and is updated regularly to include additional terminology that emerge as a result of developments in tools and techniques.
Internet marketers share a unique language consisting of computer lingo and marketing speak. While online marketers need not be techno geeks, adopting computer or programming terms is inevitable because the business heavily relies on technology to survive. Traditional marketers may also find that part of their jargon appears in the online marketing glossary, as Internet adaptations. Thus, you’ll find “Internet traffic” instead of “foot traffic”, “email list” in lieu of “client list” or “affiliate” which is the equivalent of a reseller.
A glossary will also have homegrown terms such as search engine optimization and search engine results pages, which are better known by their acronyms “SEO” and “SERP”. These and other web terms are often abbreviated or shortened to facilitate faster communication among marketers. Examples are “webinar” which combines “web” and “seminar” in one word, “iFrame” for “inline frame”, “e-Book” for “electronic book”, and “search bots” for “search engine robots”.
Due to the lack of a formal authority on the subject of Internet marketing, reliability becomes an issue when seeking online resources such as a glossary of terms. Beginners should be especially careful about obtaining the right information or risk serious losses in the business. Track record in marketing and writing skills are probably the best measures of reliability online. Look for a seasoned marketer who not only knows his stuff but is articulate as well.
Internet marketing glossary of terms is a fairly recent development that seasoned practitioners have diligently researched, organized and updated over the years to include new meanings and terms. Some go the extra mile by producing glossaries in PDF format for easy navigability and making specific terms “clickable” for faster reference. Best of all, these are free tools that are available as downloads at some sites. All you need is an email address and you can receive a free copy within minutes.
Understanding How Online SEO Press Releases Work
Online SEO press release is the electronic version of the traditional marketing practice of disseminating business information through news channels. Anyone who wants to take advantage of this powerful marketing tool must gain a clear understanding of how it works and the special techniques it requires.
Crafting the press release
The basic formula for creating press copy is improved with the inclusion of keywords which targeted readers use to find products and services online. Time and effort is invested in finding the appropriate keywords, incorporating these into the headline, first paragraph and body to make it an online SEO press release. Read the rest of this entry »
Why Every Business Needs SEO Press Release
The SEO press release is yet another marketing tool for obtaining or maintaining top search rankings in the increasingly crowded Internet. Adapted from a traditional marketing practice of publishing company news items, the online release blends basic elements of news writing and search engine optimization to reach a wider audience within the same target market.
Its advantages make it indispensable for business:
Build company awareness
Technology observers predict the death of the newspaper industry as an increasing number of people read the news on the Internet. Online readers pick the type of news they want from a news service that delivers the chosen categories through email or a default home page. These are often the first things that Internet users see when they go online, making a press release powerful in creating an awareness of your business. Read the rest of this entry »
Free Internet Marketing Dictionary for Beginners
Your FREE Internet Marketing Dictionary >>>>
Like most businesses, Internet marketing has its own language that anyone interested in starting an online business must clearly understand. A beginner training program can teach you most of the basic terms but it won’t be as comprehensive as a free Internet marketing dictionary.
Internet Marketing Dictionary – Learning Tool
Most Internet marketing seminars deal with intermediate and advanced topics and assume a general or basic knowledge of terms used in the business. With so much ground to cover at live seminars and limited time for introducing terms, reading up before an event is a must for the participants. Ordinarily, a free Internet marketing dictionary will define words and common principles used by Internet marketers, facilitating early learning by beginners and intermediate marketers. In fact, a dictionary is a great supplement for any level of Internet marketing education.
Participation in discussions
Newbies can get plenty of free information and advice from fellow marketers in forums and discussions. Online forums on Internet marketing and specialized fields such as SEO and keyword research are all over the Web and the quickest way to join in the discussion and not get lost in the comment threads would be to consult a good IM dictionary. By using the right words with confidence, you’ll gain the respect of fellow marketers as well.
Quick reference
Your memory may be sharp but you could use a handy dictionary for refreshing the meaning of some terms that escape you at the time. Specialists in on page SEO or content writing may be well versed in their fields but not in other areas of Internet marketing such as social media marketing where new terms are on the rise. A dictionary serves as easy reference for seasoned marketers.
Of course, you’ll want to get the latest version of an online Internet marketing dictionary if you want to stay ahead in business. New terms and concepts are developed and used everyday while some words take on new meanings with the innovation of solutions and changes in Internet behavior. An updated dictionary should contain the hottest terms and phrases in Internet marketing as well as the current usage of specific words.
An online dictionary can have clickable links to references and reliable authorities on the subject, providing opportunities for deeper understanding. A quick search online will reveal several dictionaries but only those that have been researched, compiled and edited by trusted IM professionals are worth your time. Jumpstart your Internet marketing education today with a free Internet marketing dictionary.
