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Businesses with a solid online presence know that one of the most effective ways of attracting targeted traffic (and the search engines) to their sites is by implementing content marketing strategies.
Search engines give a tick of approval to websites with constantly refreshed, quality, relevant and unique content, and by adding original content to your website, you satisfy this requirement. We offer several types of blog posts, and find that very often a combination of these, in a monthly package, is an ideal way to give a blog light and shade – general interest on-topic posts through to those written from an industry authority perspective.
Contact me directly to discuss which combination might be right for your online business: Contact Kerry Finch
The evergreen blog posts that we write are suitable for adding to your website’s blog or ‘Articles’ section, or for publishing on third party sites instead – like your Facebook page. They are well written, relevant and unique, with excellent grammar and spelling.
My standard evergreen blog posts are around 400 words in length, and I have a minimum order of 10 articles per topic, if a standalone order.
News-based posts are now one of the most popular types of content ordered these days – and for good reason. We write these articles based on a news story that we adapt to your business. The story will always be relevant, but will give us the ‘news-jacking’ advantage of riding off a story that is getting current coverage.
This personalised, up-to-the-minute research-based service can only come from a service, like ours, that takes the time to understand your you market and objectives. These blog posts are around 600 words in length, and if purchased on their own, a minimum order of 5 is required.
Our Authority Posts, 800-900 words in length, are well-researched and referenced – you will be able to see all of our sources. Because we ensure that these are focused on your niche (and keywords if provided), they are ideal for adding depth to a Blog or ‘News’ section of a website.
Many of my clients are using our Authority Posts as the basis for having Infographics created – another type of content that the search engines, and people, love!
Authority posts engage readers, are share-worthy, and give them a reason to remain on your website longer. This ‘stickiness’ is one of the things that search engines look for when ranking a site: the longer people stay on a site, and move through its pages, the better.
Authority Blog Posts (or Pillar Articles) are well-researched articles that are usually between 800 and 1100 words in length (but can be longer for more complex topics). Often they are industry, product or news related, and are ideal to add as authority posts in business blogs.
It is this type of content that website owners often find most difficult to compose, or even find the time to think about. However, in order to engage the visitors to websites, they are vital.
They also have the benefits of:
I invest time in researching your topics thoroughly, and provide references for all source material. All of my written content is proofread by a third party and passed through Copyscape.
As well as blog posts, several clients are swinging towards having White Papers or short reports in PDF form for download, with or without optin. I am happy to discuss the merits of these for those who are interested. These may require a Skype interview with the client, and not surprisingly they command a higher price than shorter articles.
To enquire about any of my writing services, I welcome your contact by any of the means listed here.
- Kerry Finch
‘Astute’ does not always mean ‘big’. Our clients include tradies and retailers, dentists and attorneys – as well as multinationals. Their content requirements might be 5 blog posts/month to up to 80 website pages.