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That’s great! We know that there are many Reseller-model services that allow you to be ‘the facilitator’: to deliver ready-made websites to your clients. And there are also quality optimization services that offer SEO packages as well (in fact, we work with several of them – the ones who need to add premium content to their mix).
Let’s step back to consider how you are doing things now…..
Firstly, who is currently creating the content that appears on your clients’ website pages – the About page, Home page, Product and Services Descriptions?
- Is it you? Or more precisely, if it IS you, do you have the time or skill to do it well?
- Wouldn’t your time be spent marketing your own business?
- Are you relying on your clients to write their own content?
- Will what they write engage their readers, have correct grammar – and do justice to the site you’ve given them?
- Exactly WHEN will they do it?
- And do they know that it’s not OK to copy from other sites?
I’m sure that you’ll agree that there is nothing more frustrating than delivering a beautifully architected, optimized, responsive website to a client, only to have those clients who are not natural writers, fill it with amateurish, or second-rate content. For many consultants, what is even worse is having to wait for that content to be delivered before the project is deemed ‘complete’ before final payment can be collected.
They, or you, might think that clients can managing ‘the writing bit’ – but realistically, can they?
So, why not offer to take this initial content writing burden from them by offering to provide professionally written, but not stuffy, content?
And now secondly, looking ahead to growing those websites (in a way that the search engines will love), let’s also think about ongoing premium, well-written and unique content. I’ve been operating in the online business world for just on 7 years now, and I know that many SEO services offer to provide you with ‘articles’ to help with link building.
But the real value to your clients is in having evergreen and authority blog posts that are worthy of publishing on your clients’ websites - sub-pages and posts for their Blog or News section that have been written by a person who has taken the time to understand their business, their products and services, and their objectives.
I will assemble tailored Consultant/Reseller packages for you to offer your clients as part of your overall online business website solution.
I know that no two of your clients are alike, and no standard, one-size-fits-all solution will be just right. In fact for several years, through another business, I offered standard content packages, but it just didn’t sit well with me. I’m not prepared to over or under supply content because it fits a pre-determined cost/quantity formula.
Kerry Finch Writing provides a personal service (not a cookie-cutter approach), and will tailor packages to suit you and your clients, and your budgets.
And because you are, in essence, the service provider, you are able to apply your own pricing in order to cover your cost of client acquisition, liaison, and ongoing project management.
If you are a business or marketing consultant or graphic designer who wants to add very well written content to your suite of services, do contact me, without obligation, to obtain a price for content packages for your clients.
- Kerry Finch
The term ‘astute’ does not always mean ‘big’. Kerry’s clients include local plumbers and retailers, international dental and legal practices – as well as multinational tech and industrial companies.