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I first assembled What The @%!* Does THAT Mean? in 2009 , and this – the 4th Edition to be published – is updated for for 2013. Since it was first published, this glossary of online business terms has been downloaded by thousands of people, all around the world.
Initially it was created to help my fellow members of an internet marketing forum, of which I was a member – to help them to break through the barriers caused by the often strange terminology and abbreviations used in online business, and internet marketing. Such terms, which have become part of the language of those already in the industry, can be tremendous hurdles to those who are new, or who don’t have the benefit of membership to an active online community.
I don’t claim to be the creator of the definitions provided here, nor do I expect them to mean exactly the same when used in creative contexts. But as I come across new terms I note them down, ready for inclusion in the next edition.
What The @%!* Does THAT Mean? has, until 2013, been a free download from my website, but now there is a small charge – a very small charge of $5 neat – so that you can help me help fund micro-loans on Kiva.org.
I have been supporting micro loans via Kiva for some time. People donate in blocks of $25 to help fund micro loans to individuals or groups in (mostly) developing countries. I have supported individuals in The Philippines, Thailand and South America to build their small businesses – whether they are fishermen, rug weavers, educators or pig farmers.
I hope that now, from the proceeds of What The @%!* Does THAT Mean? we can together support even more of these loans. I have set up a separate Kiva account for Kerry Finch Writing, So each time 5 copies of What The @%!* Does THAT Mean? is purchased, I will be able to make a loan on behalf of us all.
I will update my Facebook Page with each loan made – I invite you to Like that page so you can see the great work we are supporting.
Order and download your copy now!
The term ‘astute’ does not always mean ‘big’. Kerry’s clients include local plumbers and retailers, international dental and legal practices – as well as multinational tech and industrial companies.