Media Releases Are Like Gold
Successful internet marketers have realized the value of submitting online Media Releases, and rightly so – they are extremely powerful for both traffic and links:
- When expertly crafted they can make ‘news’ out of an everyday business operation
- When distributed through premium quality services, they are picked up by the top online news agencies – all around the world
- When laid out with expertise – headline, summary, body, quotes, images, they have the power to become worthwhile content for online news sites
- When using well-researched keywords and anchor text well, your search engine rankings will soar
Writing and assembling a successful online media release requires employing strategies that are different from other types of SEO content writing, and even old-school offline media releases.
As well, there are different platforms and services that can be used for media release distribution and each will deliver different results.
I offer two packages for Media Releases:
1. Supply only of Media Release
2. A comprehensive service that includes:
The price for either service rests with the business niche concerned. For example material on a highly technical or medical nature, that requires more research time, may incur an extra premium. For specifics on what is included in each, please go to the Online Media Releases page.
To demonstrate actual, recent, results – here are some examples of media releases I have prepared for clients.
The first reflects results in Google just 10 days after the release:
In case you find the number of results for this exact search term difficult to read, it is:
But the thing about online media releases is that they go viral, and continue to work for you for weeks, even months after they are first published. Here is a real gob-smacking result from a media release I prepared for a client – the results are 5 weeks after first publication:
This release has proved immensely successful for my client, adding, they believe tens of thousands of dollars to the value of their business by virtue of their improved Google ranking. Just to make the page results quite clear:
These results are obtained through the professional construction of the media release, but to do so a writer needs to understand clients’ businesses. In both of the examples above, the clients had also invested over time (and continue to do so) in a variety of SEO content services with me, which has enabled me to really understand what they were trying to achieve with the online media release.
For specifics on what is included in each, please go to the Online Media Releases page.
To enquire about having me prepare and publish an online media release for you, I invite you to contact me.
I thought about doing this for my website. I am trying to get more readership. I have heard that press releases are great for getting links and improving SEO, but what are the chances of it getting picked up by mainstream print and electronic media?
Jgar,
If your press release is well written and contains real news (rather than a product announcement or promotion of any sort), then it is possible for mainstream media to pick it up. However, think about it – how many people are getting their information from mainstream print, TV or Radio these days. The internet has changed the goal posts and has brought public relations back to the public.
Online media releases will reach your niche, if you have done your keyword research properly. It is these people, the ones who are ‘warm’ to your offer that you want to visit your site. The days of valuing bulk traffic highly are gone. Attracting finely targeted, ‘buying’ traffic, for your niche is why online press releases are so fantastic. They can get to the forums, bloggers, and membership sites that are filled with people interested in what you have to say. Powerful.
Kerry
I am interested in having a media release written. How much is the total cost of something like this?
Isa
There are several options:
* you can write, assemble and submit it yourself to free distribution (cheapest option, but won’t get optimum results)
* I could write it for you – and you could do the rest, choosing a free or paid service (paid service is much better)
* I could write and manage the whole project for you.
Send me a note via http://www.kerryfinchwriting.com/contact if you would like a firm quote.
Best regards
Kerry
How is this better than say just an Ezine article which also promotes your content?
In the old days press releases were targeted at mass media – TV, magazines, newspapers. The internet has changed the playing field, and internet marketers are now targeting more finely defined niches – and they want their news to be picked up by bloggers, forums and social media – all of whom monitor the newswires for the latest developments and announcements that they feel will be of interest to their readers. Online press releases do just this and their value is only now becoming realized. To get your message directly to your target market in this way (by of course using keywords wisely), you will be amazed at the results.
I am interested in having a press release done for my cooking blog – would love to get more traffic and better rankings. Sending a contact message to you Kerry and hope to hear from you very soon.
Thanks for this and the follow up email Ana. Let’s move to the next level – exciting!
Kerry
I will definitely keep this in mind for my website that I am in the process of launching.