One article goes a long way
All internet marketers know the value of article marketing, and there are a lot of services that help get your articles great exposure. They are so important for link generation, and for attracting targeted traffic to your site.
By ensuring that you write, or have written for you, really good articles (with correct grammar, spelling and keyword placement), you have what it takes to be able to make them go a long way.
You can use each and every one as the ‘bones’ for:
• Forum posts
• Blog posts (your blogs as well as comments on other people’s)
• Squidoo lenses
• Hub Pages
• eHow pages, and so on
By having a good article to start with, you won’t have to start from scratch for each posting.
Here are some tips:
1. Note down the key points in the article. If there are several, each can be the subject of a blog post.
2. When converting articles to shorter blog posts, for use with link generating services or blog networks, use each of key points as separate posts, ensuring that your keyword stays in each title and is hyperlinked in the body.
3. If problems are solved in the article, for example “Best way to…..?”, use these as threads to start in forum posts “How to…”. Make it interesting and valuable enough so that you can add a response where warranted. This is really useful when the forum allows you to have links in your sig file. As well……. you might get some feedback by others in the forum (for future articles on the topic!) in this way.
(And I don’t mean THIS forum! Forums whose members are really focused on your niche e.g. fitness, finance, wrinkles – they really crave solutions.)
4. After you have isolated the key points in the article – repeat the process with your next article on the same topic. THEN you probably have the material needed to create a whole new article that might be “Top 5 Reasons Why…”, “Top 10 ways to…..”, or “7 Things You Should Know About….”
Avoid
1. Trying to rework material that is barely readable to begin with – its hard, and a waste of time. Its easier to write a new article than rewrite a poorly written one.
2. Changing a few sentences here and there and hoping for the best – you can expect the worst.
3. Blatantly ‘pitching’ in forum posts.
4. Devaluing your own ‘authority’ blog by adding reworked material that you’ve already used.
If you have previously written articles or blog posts, why not give them a makeover, and get some more mileage out them.
Article marketing can be a lot more that simply getting an article published!
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