SEO Articles – The Two Types You Need

I am often asked why I have two price points for my 400 word SEO articles, so I thought I’d clarify why this is so, and why it is necessary to have two different types of articles for successful internet marketing campaigns.

1. Authority SEO Articles

These are the articles that you would want to put your name (or your client’s name to).  They are well researched, and provide valuable information on your topic.  Keyword placement is at the level to make it acceptable by article directories like ezinearticles.com.

Now this keyword thing can be a bit tricky.  Let’s assume that your keywords are, for example, “learn about internet marketing”.  When writing an article on this topic, it is only natural that the words “internet marketing” will appear often, without you even trying to stuff them into your article.  Regardless of intent however, some publishing sites will reject such an article because of overuse of keywords.  So to avoid this, limit your keywords to the heading, first and last paragraph and once more in the body.

Substitute Words

In our example above you might find that words like “online marketing”, “IM”, “online business”, “e-business” and “e-commerce” can be substituted if you need to reduce the number of keywords used.  I find it best to write the article as I think it, and then go back and replace keywords if necessary.

2. Backlink Articles

While these articles should make sense when read by a human, chances are they won’t be read at all.  These are the articles that you will send to article networks and blog networks. These networks offer your articles (with links intact), to members, for use on their sites.  The members need content for SEO – that is the benefit to them.  But the benefit to you is that all of those sites will have links to yours – and the search engines will see this and rank your site as an ‘authority’ for your keyword.

With these articles you are able to use your keyword a little more generously, but most networks will restrict you to three links for a 400 word article.  Because they are so powerful, it is good to have a second keyword in these articles, or link them to a second page within your site.

Save Money

It is important to have both types of article as part of your internet marketing plan.  A cost effective option is to write or purchase a set of quality, well written “Authority” SEO articles, and then have them rewritten to create the backlink articles.  Many of my clients do this.

There are many more ways to use your top quality articles – and this is a process that I am taking my SEO Content Coach students through right now.