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Offline Articles

Offline Free Publicity (Skansen Giftware)

Anne Geddes Calendars and Diaries

For 4 years I managed the launches of the company’s calendar range, inlcuding the Anne Geddes calendars.  This including not only media launches, but also the negotiation and management of in-store signings.

The amount of free publicity that I obtained through my media releases was integral to the immense success of the calendars. The highlight was having a double page spread in each Australian state’s Sunday newspaper.

Elle Macpherson Calendar

Kylie Minogue Calendar

Kimberley Davies Calendar

And then, there were the boys……..

Men Of AFL Calendar

Ironmen Calendar