As exploration and analysis techniques become more accurate and sophisticated, its not surprising that the number of mining projects, all around the world, continues to grow.
Of course many of us know about the big-name miners of coal and iron ore – companies who strive to meet the needs of awakening economies in, for example, China and India. The diamond mines of South Africa and The Kimberley in Western Australia are world famous – but most of their diamonds are used for industrial purposes…….. like in drills…… for more mining…..
There are other mining operations worldwide that are not as well known, and which are in different phases of development – from the mere existence of a mining lease, through to exploration and sample analysis. They range from opal and gold mines in Australia, to garnet and sapphire miners in Africa, from one-man bands to start-ups with varying levels of capital behind them.
Mining Companies Online Presence
Social and online media have made it possible for people anywhere in the world to become aware of, and comment upon, all mining operations. So more than ever before it is vital that mining concerns take control of their online presence and demonstrate their commitment to the issues of the day. Such commitment maybe the key to mitigating the effects of any attempts to damage their reputations.
Without doubt the best way to do this is for the business to have a website, one that has mining website copy presented in a way that might attract potential investors and positive media, and also satisfy initial enquiries from other stakeholders.
Credibility, Responsibility, Authority: Essential Components of Mining Companies’ Website Copy
Website copy for a mining company, regardless of its size, needs to project three qualities: credibility, responsibility and authority.
Credible content will not make claims or assertions that cannot be substantiated. It should be succinct and reflect the core competencies of the operation.
A mining website‘s credibility will be boosted by information about those who are in positions of authority: the owners, members of the Board of Directors, advisors and consultants. People like to see the faces behind the businesses, to see that there are real people behind the company name.
Every mining company has a responsibility to its stakeholders, and to the environment, and there is no better way to acknowledge this than through its website copy. Content, whether written, graphical or video can paint a positive picture of a company’s commitment to employee occupational health and safety, environmental protection procedures, remediation, and employment policies.
Mining companies are often the focus of interest of investors, potential investors and partners, governments, competitors, and, of course, the media. By establishing a solid, positive online presence, and by investing in strategic online marketing strategies, a mining enterprise can establish itself as an authority its chosen field
To discuss how to put together a content strategy for your company, I invite you to email directly, connect with my on Facebook, LinkedIn.
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