The writing of quality content for any business website should be regarded as integral to that organization’s marketing plan. But when the website is for a professional services company, such as a Legal Practice, the need to enlist the help of a skilled content writer is vital.
While you may be tempted to ask a paralegal or young associate to create your content (because they understand the jargon), only a professional content writer is able to incorporate the subtleties that both engage readers and get the tick of approval from the search engines like Google.
It is those legal practices who enlist the support of a skilled content writer that will be found at the top of the search engine results – where every business with an online presence should hope to be. Achieving your website ranking well for your key search terms is important for several reasons, it
- delivers targeted visitors to your site,
- establishes your authority within your niche,
- builds credibility with your targeted audience
Having current and potential clients easily find your website will incorporate a variety of optimization strategies, including quality on-page content, articles and press releases. But once they have arrived, it will be your website content that will keep them engaged and begin the relationship-development process.
If the visitors to your website are greeted with information that connects with them, that demonstrates how YOU can solve THEIR problems, then the more inclined they will be to pick up the phone or email you.
My team has two members with not only legal experience (one is in fact a part time lawyer, the other a graduate law student), but they have also been trained by me in online business writing. They follow my guidelines for the creation of quality website content, and every piece of content produced is proofed and edited by a university graduate, and approved by me.
At Kerry Finch Writing we effectively and succinctly convey your law firm’s credentials – but in a way that relates to your clients; how your firm can help them, solve their problems or ease their pain.
We will describe your various attorney practice areas, in a professional yet easy-to-understand way. And importantly, now that so many people are searching via mobile devices, we can create pages that are targeted to people in the geographical areas you serve – to help your practice get found in local search.
Your website should showcase you to not only clients, but to prospective investors, employers, partners and financiers. It is a fine balance, and one in which my writers are well skilled.
By blog posts articles to your site, in perhaps a News section, you are able to grow your website in a way that both your ideal clients and the search engines love. Adding an informative, relevant, and current Blog to your site is the perfect way to add information on new legislation, your community involvement news, staff appointments, information. It can show your corporate ‘personality’.
To discuss your legal content writing needs, please email me, Kerry Finch, to arrange a time for us to speak by phone or Skype.
‘Astute’ does not always mean ‘big’. Our clients include tradies and retailers, dentists and attorneys – as well as multinationals. Their content requirements might be 5 blog posts/month to up to 80 website pages.