I have to admit, I’ve had this problem. I’m not a born sales person, and I really dislike the long, drawn out sales pages that internet marketers use. But that’s me – and if there’s one thing I’ve learned about writing for internet marketers: it is NOT about me.
The reason that sales copy works as well now online as it ever did in TV and print ads, is easily explained – great copywriters get inside the heads of their targets. They are able to stir the emotions of those people, and lead them through a carefully crafted process – to the point that they are oh, so ready to hit the ‘Buy Now’ button.
(In fact statistics show that ‘Add To Cart’ works better, as it ‘Buy Now’ threatens immediate commitment, whereas Add To Cart means that even though the purchase is in their cart, there is no commitment until they are at the checkout. The buttons still lead to the same payment page though!)
John Carlton
John Carlton is a master copywriter – the ‘most copied copywriter in the world’ he says. John has taught thousands of people how to create copy that sells. John believes that everyone can do this – that its simple when you know how. And this is exactly what he says:
- The hungry audiences aren’t hiding.
- Elbowing your way into the jet-stream of a market is no secret anymore. (The “art” of building a list is now so well-known, it’s being given away for free during launches.)
- And once you understand the needs of your target audience, creating or finding a valuable product is flat-out easy.
I’ve always benefited when I decide not to short-cut the learning process. Learning from the best is the best way to take your business to a whole new level, and because I love to write, and I am so involved in the internet marketing community, it is a no-brainer for me to undertake John’s training.
I’ve had the privilege of meeting John several times when he’s ventured away from his US base to come to Australia. The last time was just a few weeks ago, and hearing him break down sales concepts into bite sized and easily digestible pieces was empowering.
Wish me luck, and I’ll share some learnings with you!
P.S. If you’d like to join me visit http://www.simplerwritingsystem.com
HI Kerry,
Thanks for sharing with us about sales copy. I never knew that or thought about the concept of using the add to cart over the use of buy now. Wow, that is a very interesting thought.
Thanks also for sharing about the well known copy writer John Carlton. It will be very enlightening to hear about some of his teachings.
Thanks again
susie moore
skype smsforce
You’re welcome Susie.
Internet marketers are always testing new strategies to determine the most effective. I found this one really interesting. To add to its effectiveness – make the button orange!
Kerry
Great post, that is good little tidbit of info I can use. Thanks,
Wow, Kerry, you always are surprising me with information that I truly had no idea and it is always so helpful. Thank you so much. I honestly look forward to reading any and all of your future posts.
Thanks Tammie! Glad to have you on board.
Excellent post Kerry – I agree listening to your audience is one of the most important factors with anything that you do online and offline. I listen and then speak from my heart – being as honest as I can and don’t even have a problem telling someone when I feel that a product they are looking at might not be the right fit for them and then explain why. I do that in my gift shop/mini garden center quite often – especially when they are picking out plants – I just can’t sell someone a perennial just because they like it and want it but they would be putting a shade loving plant in a sunny garden – most of the time I will show them which plants that would work and most of the time make a sale – there are those occasions that I don’t but I sure sleep better knowing I did the right thing.
Nancy
Skype: nancyradlinger
Hi As someone mainly on the receiving end of the Sales Letters – I have to agree with you – the long letters are a complete turn off. I invariably skip to the end to see what the bottom line is ignoring most of the content, offers and testimonials.
Like the idea of the add to cart button.